SEO & PPC Specialist

Job Title:

SEO & PPC Specialist (E-commerce)

Location: On-site
- New Romney, Kent, TN28 8XU

Employment Type: Full-time

We’re a newly established e-commerce business (under 12 months old) with strong early traction, looking for a hands‑on SEO & PPC Specialist to help scale our digital growth.

While our primary focus is our e-commerce website, we also operate a physical retail counter, and search plays a key role in driving both online sales and in‑store visits.

This is an on‑site, full‑time role based in New Romney, Kent, ideal for someone who enjoys working closely with a growing team and taking ownership in an early‑stage business.

You’ll be responsible for building on already successful Google campaigns, while developing a sustainable long‑term SEO strategy.

• Develop and execute an SEO strategy for a growing e-commerce website
• Conduct keyword research focused on product, category, and high‑intent searches
• Optimise product pages, category pages, collections, and supporting content
• Implement technical SEO best practices (site structure, page speed, mobile optimisation, schema)
• Improve local search visibility for our retail counter (Google Business Profile, local keywords, reviews)
• Monitor organic traffic, rankings, and revenue using GA4 and Google Search Console

• Take ownership of existing Google Ads campaigns and build on their current success
• Optimise and scale paid search, Shopping, and Performance Max campaigns
• Improve ROAS, CPA, and revenue through continuous testing and optimisation
• Write and test ad copy, keywords, audiences, and product feeds
• Manage budgets efficiently to maximise return
• Familiarity with SEMrush or similar SEO tools for research, tracking, and performance insights

• Maintain accurate conversion tracking for online purchases and relevant in‑store actions
• Analyse performance data to uncover growth opportunities
• Deliver clear, actionable performance reports focused on revenue and ROI

• Proven experience managing SEO and PPC for e-commerce websites
• Strong working knowledge of Google Ads and search marketing best practices
• Experience optimising existing campaigns rather than starting from scratch
• Hands‑on experience with GA4 and Google Search Console
• Ability to work independently in an early‑stage, fast‑paced environment
• Familiarity with Google Merchant Centre and Shopping feeds
• Understanding of CRO, UX, and checkout optimisation

• Opportunity to join a business in its first year and make a real impact
• Full ownership of search strategy across online and in‑store channels
• Supportive team environment and growth opportunities as the business scales