Marketing Manager: Soons-Affiliated Outdoor Fashion & Lifestyle

This position will primarily support new outdoor fashion and lifestyle product lines marketed under brands affiliated with SOONS. These brands and products are separate from, but may benefit from the operational capabilities and market experience of, iKamper USA.

iKamper is a global outdoor brand known for innovative rooftop tents, camping gear, and products that help people connect with nature and create meaningful outdoor experiences. iKamper USA will provide U.S. market execution and operational support for this position; however, the outdoor fashion, apparel, accessories, and other lifestyle products within the role's primary scope are marketed under brands affiliated with SOONS, rather than under the core iKamper product brand.

iKamper USA is seeking an experienced bilingual Marketing Manager to lead the U.S. market development, brand building, and integrated marketing of new outdoor fashion, apparel, accessories, and other lifestyle products offered under SOONS-affiliated brands. While the role will operate within iKamper USA, the new fashion and lifestyle brands are affiliated with SOONS and are distinct from the core iKamper rooftop tent and camping-equipment brand.

The Marketing Manager will help establish these brands and product categories in the U.S. market while maintaining clear and appropriate brand positioning.

The Marketing Manager will serve as a key bridge among iKamper USA, SOONS-affiliated brand stakeholders, and relevant teams in Korea. Professional fluency in both Korean and English is mandatory because the role requires frequent bilingual communication, interpretation of brand and product direction, coordination of launches, and localization of Korean source materials for the U.S. market. The ideal candidate combines fashion/lifestyle brand sensibility with hands-on integrated marketing execution and strong commercial accountability.

• Build awareness, consideration, and demand for SOONS-affiliated outdoor fashion, apparel, and lifestyle product lines in the U.S. market.
• Position the new product categories as a natural extension of iKamper’s premium outdoor brand while preserving brand consistency and authenticity.
• Translate SOONS-affiliated and Korean product and brand direction into culturally relevant U.S. positioning, messaging, creative briefs, launch plans, and consumer experiences.
• Establish measurable marketing KPIs for product launches, brand growth, customer acquisition, engagement, conversion contribution, and campaign effectiveness.

• Own and execute the U.S. marketing strategy for outdoor fashion, apparel, accessories, and adjacent lifestyle categories in alignment with the applicable SOONS-affiliated brand direction and North American business priorities.
• Partner closely with SOONS-affiliated brand stakeholders and relevant teams in Korea on product launches, seasonal collections, product positioning, brand assets, campaign direction, and launch timing; communicate effectively in both Korean and English across written and verbal channels.
• Localize and adapt Korean product, campaign, and brand materials for U.S. consumers while preserving the intended brand identity and product story rather than relying on literal translation alone.
• Lead integrated campaigns across paid, owned, earned, and experiential channels, including social media, digital advertising, email, website, PR, creators/influencers, events, sponsor ships, and strategic partnerships.
• Partner with E-Commerce to optimize product launches, digital merchandising, product detail pages, campaign landing pages, qualified traffic, conversion contribution, and seasonal promotions while protecting premium positioning.
• Work cross-functionally…