Director, Brand Marketing & Creative Services

The Urban Land Institute is a 501(c)(3) nonprofit research and education organization supported by its members. Founded in 1936, the Institute has more than 48,000 members worldwide representing the full spectrum of land use and real estate development disciplines across private enterprise and public service. ULI's mission is to shape the future of the built environment for transformative impact in communities worldwide.

The Director will oversee a mix of in‑house and outsourced creative professionals and manage creative operations, workflow management, and external agency partnerships. The team blends one in‑house editor who reviews and edits nearly everything ULI publishes, with a roster of contracted creative professionals who work closely and consistently with the team. They're integrated into projects day to day and are managed through Robo Head, the team's creative request and traffic system.

It's a small, high‑functioning group, and it's in good shape: the brand is established, the workflows work, and the job now is to lead, refine, and protect what's already working well, not to build it from scratch.

Reporting to the SVP, Membership Experience and Marketing, the Director, Brand Marketing & Creative Services leads the team, day to day: one direct report plus a team of contracted designers, and a traffic manager.

This position combines brand leadership with hands‑on management of creative development, helping to strengthen ULI's reputation, increase awareness and engagement, support membership growth, and advance organizational priorities.

The Director will develop and execute brand initiatives, oversee enterprise‑wide creative, both written and visual, brand standards, and ensure communications and marketing materials reflect ULI's mission, values, and global brand positioning, including coordinating with, and supporting, regional teams.

• Lead and optimize creative intake, workflow, prioritization, resource allocation, and production processes, including overseeing the administration of Robo Head, ULI’s creative project management platform.
• Oversee the development of, and provide creative leadership for, creative concepts, campaigns, publications, presentations, reports, videos, digital experiences, and marketing assets.
• Ensure creative excellence across all brand touchpoints and maintain high standards of quality, innovation, and effectiveness.
• Manage project prioritization and stakeholder expectations across a diverse portfolio of stakeholders.
• Oversee and manage vendor relationships, production partners, agencies, freelancers, and creative technology platforms and their providers.
• Ensure projects are delivered on time, within budget, and aligned with organizational priorities.
• Develop and manage the annual brand and creative services budget.
• Stay informed of design, content, technology, and digital marketing trends and incorporate best practices into ULI's creative approach.

• Develop and maintain brand governance frameworks, guidelines, toolkits, templates, and standards.
• Provide strategic consultation to stakeholders on branding, naming, messaging, and visual identity.
• Ensure brand consistency across channels, programs, products, services, and communication.
• Serve as the brand representative for planning and execution of major initiatives, campaigns, anniversaries, convenings and enterprise priorities.
• Monitor brand health, including awareness, perception, satisfaction, engagement, and advocacy.
• Partner with senior leaders to grow brand awareness through campaigns, activations, or other activities at globl, region, or local level.
• Oversight brand activation…