Wine and Spirits Educator - Kent, WA

Job Summary

The Wine & Spirits Educator is a newly created role designed to elevate internal knowledge, confidence, and selling capability across our organization. This individual will serve as a strategic link between supplier priorities and front‑line execution—translating brand stories into compelling, actionable learning experiences.

From onboarding and classroom training to market work‑withs, trade events, and curated educational dinners, this role helps bring our brands to life in every setting. By blending product expertise with engaging storytelling and hands‑on support, the Wine & Spirits Educator will play a critical role in developing talent, driving sales, and strengthening our culture of excellence.

• Internal Education & Onboarding
  • Design and deliver onboarding programs tailored to wine and spirits knowledge for new hires
  • Develop and facilitate ongoing internal training sessions to elevate category confidence and sales acumen
  • Collaborate with Learning and Development to build training modules, e‑learning content and certification tracks
• Field Support & Coaching
  • Conduct market rides and work‑withs to provide in‑the‑moment education and performance feedback
  • Partner with sales leaders to identify knowledge gaps and create customized learning solutions
• Supplier & Trade Engagement
  • Serve as a key liaison for supplier educational initiatives, trade activations, and launch events
  • Support educational dinners, tastings, and trade shows with engaging and informative presentations
  • Help translate supplier brand stories into compelling sales tools and field messaging
• Program Development and Tracking
  • Assist in building scalable learning experiences, from live workshops to digital learning
  • Track participation and impact of training programs and recommend improvements

• High level of knowledge and selling experience in wine and spirits categories
• Proficiency with Microsoft Office suite
• Excellent oral and written communication skills
• Effective organizational and time management skills
• Ability to develop strong relationships with internal and external customers

None

This job operates in our accounts, mostly indoors with occasional outdoor work.

• Lift, carry, push, pull up to 55 lbs.
• Use arms, wrists, hands, grasp
• Must be proficient in the use of industry tools including hand truck, six‑wheeler, manual pallet jack, box cutter, etc.
• Must be able to drive and operate a vehicle

This is a full‑time position, days/hours of work vary, and may include weekends.

Travel is primarily local during the business day, although some out‑of‑area and overnight travel may be expected.

• High School diploma or GED required
• High level of wine and spirits knowledge required
• 5+ years in the beverage industry, preferably in sales, brand or education
• Comfortable presenting to large and small groups; excellent interpersonal and communication skills
• Highly organized and self‑motivated with a passion for education and storytelling
• Willingness to travel for market visits, trade events, and regional trainings

• Bachelor's degree preferred
• Strong foundational knowledge of Wine and Spirits; certifications like WSET, CSW or CMS preferred
• Previous beverage industry sales experience

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location. Employees (and their families) are eligible for medical, dental, vision, and basic life insurance. Employees can enroll in our company's 401(k) plan. Employees also receive 80 hours of vacation per year and 7–8 days of paid holidays throughout the calendar year (depending on location).

Hired applicants may be eligible for incentives/bonuses/annual bonuses.

Classification:
Outside Sales Exempt

Reports to:

VP of Wine & Spirits

Paid Vacation and Sick Days, Holiday Pay, Competitive Health Insurance Plans, 401(k) with company matching, Short‑Term Disability and more. (Benefits…