Marketing Technology Manager

The Marketing Technology Manager will be the technical and strategic owner of our marketing technology stack — Salesforce Marketing Cloud and its integration with Salesforce CRM, alongside Zoom Events, Chili Piper, , and SMS Magic. You'll design, build, and optimize the automated journeys that reach students at every stage of their lifecycle, as well as the internal communications that keep staff informed — working hands-on in the platforms while setting the architecture and standards that keep the whole ecosystem running smoothly.

You'll partner closely with teams across Digital Marketing, Admissions & Enrollment, Advising, and Education & Career Development, turning their goals into personalized, data-driven communications — and you'll help shape and grow the function over time. This is a role for a seasoned builder who is equally comfortable writing a SQL query, architecting an integration, and advising stakeholders on what's possible.

Must reside in Florida where the work is performed

• Serve as the primary owner and administrator of Salesforce Marketing Cloud (SFMC), including Journey Builder, Automation Studio, Email Studio, Mobile Studio (SMS and push notifications), Contact Builder, and data extensions.
• Own the configuration, health, and roadmap of the broader marketing technology stack — including Zoom Events, Chili Piper, and  — and evaluate and onboard new platforms as needs evolve.
• Maintain platform documentation, naming conventions, folder structures, and reusable assets so the stack stays organized, auditable, and scalable.

• Own the integration between Salesforce Marketing Cloud and Salesforce CRM — including Marketing Cloud Connect, synchronized data sources, field mapping, and the flow of records and engagement data between systems.
• Partner with Enrollment Operations and IT to ensure data flows cleanly across SFMC, Salesforce, Zoom Events, Chili Piper, and , and to troubleshoot sync, subscriber, and data-quality issues.
• Build and maintain the SQL queries and scheduled automations that segment audiences, refresh data extensions, and power personalization and reporting across platforms.

• Design, build, and optimize automated journeys for each stage of the student lifecycle, in partnership with the teams that own each stage.
• Translate the goals of Digital Marketing, Admissions & Enrollment, Advising, Education & Career Development, and IT into triggered, personalized, multi-channel communications across email, SMS, and push notifications.
• Own both external, student-facing messaging and internal, staff-facing communications, tailoring content, channel, and cadence to each audience.
• Build and manage dynamic content, merge fields, personalization, and journey entry/exit criteria so the right message reaches the right audience at the right moment.
• Develop and execute A/B and multivariate testing strategies to continuously optimize engagement, conversion, and journey performance.

• Own the technical setup and integration of Zoom Events for open houses, information sessions, and recruitment events, including registration flows and post-event follow-up automation.
• Administer Chili Piper for scheduling and routing so meetings and hand-offs between prospects, admissions, and advising are booked and tracked reliably.

• Ensure data integrity through list management, data hygiene, and CRM synchronization.
• Report on performance metrics, translating data into actionable insights and recommendations for stakeholders and leadership.
• Maintain email,…