Director of Revenue Management

$185,000 -- $200,000 annually + 20% Bonus Potential!

CO Corporate Office

POSITION TITLE: Director of Revenue Management

DEPARTMENT: Finance

REPORTS TO: CEO

SALARY RANGE: $185,000 – $200,000 + 20% Bonus Eligibility

FLSA: Exempt

JOIN OUR TEAM

At VASA Fitness, we want to create an uplifting experience for everyone by offering inclusive, accessible, and on-trend fitness. The foundation of our brand is rooted in a culture centered on unity, passion, love, integrity, fun, and trust. Because our culture is alive—embodied by members and team members alike—VASA is a place where lives are changed because of authentic connections made within our supportive community.

Our people BELIEVE in our brand, are HARD WORKING, have HIGH STANDARDS, and GIVE ENERGY to others.

BENEFITS

All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. Additional benefit packages are available for employees who work 30+ hours per week.

• Salaried Employees
  :
  Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits

Come join VASA Fitness and join a passionate, fun, and united team!

We are proud to be a ‘Great Place to Work’ certified company!

PURPOSE

The Director of Revenue Management is responsible for developing and leading VASA Fitness's enterprise revenue strategy across our growing portfolio of clubs, membership products, premium fitness experiences, retail merchandising, and ancillary offerings.

As VASA continues to expand into new markets and grow its membership base, this leader will build a disciplined, data-driven approach to pricing, product monetization, and merchandising—balancing revenue growth, member acquisition, retention, competitive positioning, margin, and long-term member value.

This role will serve as VASA's internal expert and central point of accountability for pricing and revenue optimization, including the commercial strategy for in-club retail and merchandising. The Director will partner closely with Finance, Marketing, Operations, Fitness/Product, Real Estate, Technology, Analytics, and Procurement to evaluate revenue opportunities, develop recommendations, test new approaches, and measure results.

Success in this role means ensuring VASA has the right product, at the right price, in the right place, for the right member and market—while protecting the strong value proposition that differentiates VASA and expanding profitable non-dues revenue.

ESSENTIAL DUTIES & RESPONSIBILITIES

Pricing Strategy

• Own and continuously evolve VASA's enterprise pricing strategy across membership tiers, premium products, add-ons, fees, and ancillary revenue streams.
• Establish clear pricing architecture and principles that balance member value, competitive positioning, revenue growth, and profitability.
• Develop differentiated pricing strategies based on market characteristics, competitive dynamics, club maturity, member behavior, and willingness to pay.
• Identify opportunities to optimize membership pricing and packaging as VASA expands into new and existing markets.
• Develop recommendations for price increases, membership tier changes, product launches, new rate categories, fees, promotions, and other pricing initiatives.

Revenue Optimization & Analytics

• Build financial models to evaluate the impact of pricing changes on joins, membership revenue, retention, average revenue per member, member lifetime value, and EBITDA.
• Analyze price elasticity and member behavior to understand how changes in pricing affect acquisition, upgrades, downgrades, cancellations, and retention.
• Identify opportunities to increase revenue per member through improved pricing, packaging, bundling, and product penetration.
• Develop pricing dashboards and…