Men's Product Line Manager

Saint Paul, United States | Posted on 09/29/2026

At UNRL, we’re redefining what performance wear means. Wecreate premium apparel that blurs the line between work, sport, and everyday life — built for those who demand more. Our team is driven by innovation,craftsmanship, and authenticity. We are looking for people who share our belief that people matter, effort counts, success is found in sweating details, andculture drives excellence. Join us and help build a brand that empowers peopleto look good, feel confident, and perform their best — every day.

We hire great people that fit our culture and have anold-school work ethic.

We make great products and provide our customers with anunreal experience.

We create great processes that enable us to set goals andtrack our success.

The UNRL team consists of a small, tight-knit group of hardworking people with an entrepreneurial mindset. We are building a brandthat will stand the test of time and continue to make a positive impact in our communities. What are you leaving behind?

The Men’s Product Line Manager is responsible for leading the strategy, architecture, and performance of UNRL’s Men’s product assortment.

This role translates consumer needs, brand strategy, market opportunities, and business objectives into a clear product roadmap and cohesive seasonal assortments. Reporting to the Head of Product, the Men’s Product Line Manager partners closely with Design and Product Development to bring the Men’s product visionto life, while collaborating with Planning, Sales, Marketing, Finance, and Supply Chain to ensure the assortment supports consumer demand, profitable growth, and UNRL’s long-term brand strategy.

This role is responsible for defining what we build, who webuild it for, why it matters, how it is positioned, and how the assortment works together.

• Own the Men’s product line strategy and long-range productroadmap.
• Develop seasonal assortment architecture across categories,collections, use cases, and price points.
• Identify consumer needs, market opportunities, assortment gaps, and emerging trends to inform product strategy.
• Create clear product briefs that define the customer need,product purpose, positioning, key requirements, and business opportunity.
• Establish seasonal product priorities and maintain clarity around where the organization should focus on its resources and investment.
• Define pricing architecture and product positioning tocreate a clear and differentiated assortment.
• Build cohesive collections that merchandise effectively across categories, colors, use cases, and consumer needs.
• Partner closely with Design to translate product strategy and consumer insights into differentiated compelling products.
• Partner with Product Development to achieve product cost,quality, performance, commercialization, and timeline objectives.
• Manage the product lifecycle, including newness, carryover,core, seasonal, and end-of-life decisions.
• Evaluate product and assortment performance to identify opportunities to improve productivity, profitability, and consumer adoption.
• Lead key Men’s product and assortment reviews, driving timely decisions and cross-functional alignment.
• Partner with Planning, Sales, Marketing, Finance, and Supply Chain to align Men’s product priorities with demand, inventory, margin, GTM,and business objectives.

Success in this role means building a Men's product strategy and roadmap that strengthens the UNRL brand and delivering an assortment thatis customer-led, commercially strong, and built to scale with the business andtranslated into a line that the broader organization can bring to life with confidence.

• 5+ years of progressive experience in merchandising,…