Editorial Director Watertown, MA

Butcher Box is a certified B Corp headquartered in Boston, and honored to be celebrating our fourth year in a row on Inc.'s list of Best Workplaces. At Butcher Box, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever.

We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another.

We’re always looking for outstanding people to join our mission!

Editorial Director

Department: Creative Studio
Reports to: Senior Director, Creative & Content
Base Salary: ,500

Summary

The Editorial Director leads Butcher Box’s copy and editorial practice, shaping the stories the brand tells and ensuring its established voice comes to life with clarity and consistency.

This leader will own the content strategy and story arc across the brand—determining which stories Butcher Box should tell and connecting campaigns, product stories, editorial content, and everyday customer communications into one clear and compelling narrative. They will steward, apply, and flex the Butcher Box voice across every touchpoint, ensuring it remains distinctive and human without becoming formulaic.

At the heart of the role is leadership of the copy team. The Editorial Director will set a high creative and editorial bar, provide clear and constructive critique, establish priorities, and help each writer grow. They will also remain close to the work, contributing directly to select high-priority assignments such as campaign concepts, scripts, and voiceovers.

The ideal candidate combines editorial instinct, conceptual creativity, and strategic thinking. They have strong taste, an exceptional ear for language, and the ability to make complex ideas clear and engaging. They bring an investigative mindset and the tenacity to uncover stories that are not neatly packaged—seeking out information, connecting disparate inputs, and shaping them into compelling narratives. They will help Butcher Box grow from a trusted source for high-quality protein into a richer food and lifestyle brand through stories about sourcing, cooking, recipes, people, culture, and the everyday rituals and experiences that surround a meal.

This role sits on the Creative team and works closely with Design, Video, Brand, Social, CRM, Growth, and other partners across Marketing.

What you’ll do

• Own the brand’s content strategy, defining the stories, audiences, formats, and role each channel plays in building a cohesive narrative over time.
• Own the story arc across the brand, proactively uncovering stories, connecting disparate information, and shaping campaigns, product stories, editorial content, and everyday communications into a meaningful larger narrative.
• Steward, apply, and flex the Butcher Box voice across campaigns, web, CRM, paid media, organic social, packaging, video, retail, partnerships, and customer experience.
• Lead the adoption and consistent application of the voice established through the Butcher Box rebrand.
• Lead campaign messaging and narrative development from early concept through final execution, working with the design team to develop verbal and visual ideas together.
• Make complex subjects—including sourcing standards, animal welfare, food quality, cooking, convenience, and the food…