Design Director Watertown, MA

Butcher Box is a certified B Corp headquartered in Boston, and honored to be celebrating our fourth year in a row on Inc.'s list of Best Workplaces. At Butcher Box, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever.

We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another.

We’re always looking for outstanding people to join our mission!

Department: Creative Studio
Reports to: Senior Director, Creative & Content
Salary Range: ,500

Summary

Butcher Box is entering an exciting new chapter. As we introduce a new brand identity and expand how the brand shows up across campaigns, packaging, retail, digital experiences, photography, video, and culture, we are looking for a Design Director to help bring that vision to life.

Reporting to the Senior Director, Creative & Content, the Design Director will lead the day-to-day design discipline within the Creative Studio. This person will guide and develop the design team, establish effective systems and practices, and ensure that our identity is expressed consistently and thoughtfully across every consumer touchpoint.

This is a hands‑on leadership role for someone with exceptional taste, strong conceptual thinking, and experience creating design‑led consumer brands. The right person has helped build brands known for pushing creative boundaries and understands how typography, photography, packaging, composition, and craft work together to create a distinctive and recognizable brand—and how to help a team deliver that standard consistently.

The Design Director will remain close to the work: directing, designing, refining, and solving problems alongside the team. They will bring the focus and depth of design leadership needed to turn an ambitious creative vision into a distinctive and enduring brand experience.

• Translate the Butcher Box creative vision and new brand identity into clear, flexible, and scalable design systems.
• Guide design development across integrated campaigns, digital advertising, email, web, social, video, out-of-home, print, partnerships, and activations.
• Extend central brand and campaign ideas across consumer touchpoints while maintaining a cohesive and recognizable visual identity.
• Lead the application of the brand across packaging, product labels, and retail, with an understanding of hierarchy, navigation, appetite appeal, claims, and shelf presence.
• Help shape photography and visual storytelling across food, product, lifestyle, people, farms, and animals.
• Develop creative treatments and visual references, participate in selecting production partners, and provide confident art direction on set.
• Provide clear, actionable direction as work moves from early exploration through final execution.
• Manage, mentor, and develop designers across experience levels, helping them strengthen their conceptual thinking, craft, and visual judgment.
• Build a collaborative critique culture rooted in trust, curiosity, directness, and a shared commitment to exceptional work.
• Collaborate closely with copy, video, production, marketing, growth, product, external agencies, and other cross‑functional partners.
• Present and explain design thinking clearly during creative…