Social Media Manager

Website
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Compensation:$32-45 / hour (depending on experience)
Employment Type:Independent Contractor (1099)
Hours:20 – 30 hours per week (with room for growth)
Location:100% remote, US applicants preferred, (flexible hours)
Reports to:Head of Growth
Role
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Social Media Manager (content curation and analytics-driven growth)

Dr. Michael Ruscio produces a large, steady volume of high-quality You Tube content. That content is our flagship asset and primary engine of exposure. The Social Media Manager’s mission is to extend the reach of that content across our non-You Tube channels — Instagram, Facebook/Meta, Pinterest, and Tik Tok — and to grow those channels through disciplined, data-driven iteration.

In short: take what already exists, adapt it intelligently for each platform, test what works, measure rigorously, and compound growth over time. This is a builder-and-optimizer role, not a passive posting role.

The Ruscio Institute is a healthcare educational company built around the work of doctor, professor and clinical researcher, Michael Ruscio. We are a growing organization dedicated to providing science-backed, practical and actionable wellness education. Our ecosystem monetizes through a premium supplement line and clinical services.

• Content Curation & Repurposing— Translate Dr. Ruscio’s You Tube library into platform-native content for IG, Meta, Pinterest, and Tik Tok, selecting the strongest moments, clips, and themes and reshaping them to fit each channel’s format, audience, and best practices. Safeguard brand integrity by ensuring all curated micro-content maintains Dr. Ruscio’s evidence-based, professional, yet deeply accessible tone. This will involve you editing clips from You Tube, with occasional support from our staff You Tube editors when advanced editing is needed.
• Trend & Platform Research — Maintain a systematic pulse on both fronts: (1) content trends — trending audio, formats, hooks, and conversations, especially within the health and wellness space, identifying what we can authentically adapt to our brand
  ; and (2) platform trends — algorithm changes, new features, and shifting best practices across IG, Tik Tok, Pinterest, and Meta. Translate these into timely, testable content opportunities.
• Creative Testing — Develop and test a range of creative approaches (hooks, formats, captions, covers, hashtags, posting times, content series) to learn what drives engagement and growth on each platform.
• Analytics-Driven Iteration — Monitor performance data across all channels, identify what is and isn’t working, and continuously refine the approach. Decisions are grounded in metrics, not guesswork. This is the heart of the role: a repeatable loop of curation → test → measure → adjust → scale.
• Channel Growth & Optimization — Own the growth trajectory of each non-You Tube channel. Set and pursue meaningful growth targets and manage the content strategy needed to hit them.
• Reporting & Communication — Provide ownership with clear, regular reporting on channel performance, key learnings, and the strategy adjustments being made, keeping leadership aligned without requiring them in the weeds.
• Email List Growth – Using Many Chat to leverage followers into email subscribers based on our free guides and opt‑ins.

• One strong You Tube segment becomes a Reel, a Tik Tok, a Facebook post, and a few Pins, so a single creative effort feeds multiple channels.
• We favor 3–4 excellent, well-adapted pieces a week plus active daily community engagement over high-volume burnout.
  
  Note:
  
  we currently have a comments moderator, so you will focus on overseeing & guiding the comment moderator’s effort, not manually…