Sr. Content Strategist

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* JOB DESCRIPTION:

**** The Opportunity
** Abbott’s Customer & Digital Experience (CDX) team is responsible for defining, driving, and delivering innovative, immersive, memorable customer-centric journeys for all our customers, across all channels (digital and physical). These journeys are grouped by Customer Types (e.g., Patient, Provider) and further categorized into a set of Experiences (e.g., Understand Risks & Complete Screening, Confirm Diagnosis). Each Experience has a set of specific, measurable Objectives and Key Results (OKRs) that the overall team is accountable to fulfill.  

The Senior Content Strategist is responsible for working with a team of CDX researchers, UX designers, strategists, and copywriters to create and drive an end-to-end content solution and optimization. Their duties include collaborating with the CDX Research team to learn about current content trends and target audiences, participating in meetings with management and team members to identify business objectives and learn more about company products, analyzing and synthesizing information, and creating strategies to meet those objectives within a given time frame.

They will help drive the content vision and strategy and deliver intuitive, simple, and thoughtful content strategies that guides a user through the experience. They strive to balance quantitative and qualitative feedback while maintaining empathy and keeping the user at the center of everything they create.  They can share a portfolio of work that demonstrates an ability to communicate complex ideas and terminology through simple, engaging content experiences (hierarchies, content relationships, types, metadata and schemas).

They have experience collaborating with key stakeholders and legal reviewers. They are confident leading work and collaborating with writers outside of their team.
** What You’ll Work On
** Include, but not limited to, the following:
* Work with the product, UX, legal review, and delivery teams to produce insightful content strategy plans, taxonomies, tagging strategies, content maps/matrices, and shepherding content through the governance processes.
* Researching and staying up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior.
* Ensuring quality and consistency across content.
* Support the writing, edit, testing, and improvement of content that makes our products and experiences easier to use across Abbott products and experiences.
* Auditing experiences to help understand and assess the content and be able to provide strategic recommendations for moving forward.
* Facilitate the collaborate and influence design decisions with multiple team members, including product, UX, development, copywriting, and key stakeholders.
* Create inclusive content strategies to foster a welcoming environment regardless of background, sexual orientation, gender expression, religion, or ethnicity.
* Document content and approvals according to established processes.
Create process and policy documents including governance guides.
* Facilitate design sessions, ideation of product, design reviews, and appropriate sprint ceremonies and processes.
* Understand and prioritize problems, opportunities, and solutions that contribute to the product roadmap, strategy, and vision leveraging data, research, industry trends, and BU objectives.
* Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
* Ability to effectively manage legal reviews and feedback cycles.
* Travel Requirements:
Ability to travel 5-10% of working time away from work location, may include overnight/weekend travel.  
** Required Qualifications
*** Bachelor’s degree in Design,…