Creative Director, Brand Storytelling

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

The Creative Director/Filmmaker — Brand Storytelling leads the concept, development, and production of Roku-produced brand commercials, video idents, experience videos, and other high-impact brand films within the Creative Studio. This is a hands‑on creative leadership role for an exceptional storyteller who can find the simple, ownable, and entertaining idea, shape compelling narratives within the world of Roku City, and guide the creative vision from first pitch through post‑production.

You will turn brand and business objectives into entertaining, visually distinctive work that strengthens Roku's cultural relevance, recognition, and audience connection. The role requires both creative ambition and practical fluency across editorial, animation, visual effects, sound, color, and finishing. You will lead stories that can be funny, surprising, emotional, or all three—using comedy, character, visual invention, live‑action sensibility, animation, and emerging production techniques.

This role partners closely with an AI‑assisted, in‑house production team to establish creative standards, develop treatments and scripts, direct development, and bring the work to life with speed, flexibility, and craft. You will be accountable for ensuring work is high‑quality, on‑brand, emotionally resonant, and delivered efficiently across campaigns, products, and global markets.

For California Only - The estimated annual base salary for this position is between $209,400 - $232,800.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.

We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.

• Lead end‑to‑end creative development of Roku Creative Studio brand commercials, video idents, experience videos, and related brand storytelling—from brief and insight through concept, treatment, script, visual development, production, post‑production, and final delivery
• Define the creative point of view for each project, establishing the story, tone, visual language, comedic approach, performance direction, pacing, sound, and craft standards
• Write, develop, or collaborate on scripts, treatments, storyboards, beat sheets, visual references, and…