Creative Strategist​/Graphic, Video & AI Designer

At Direct Meds, we prioritize care, trust, and solutions that focus on the individual. Headquartered in Salt Lake City, Utah, we are a fast‑growing national team passionate about transforming the way people access the care they need. If you're driven by purpose and excited by growth, Direct Meds is the place to be.

Performance Creative Strategist / Graphic, Video & AI Designer

Full-Time | Fully Remote | Hiring ASAP

Position:
Performance Creative Strategist / Graphic, Video & AI Designer

Location:
Fully remote - REQUIRED TO BE ELIGIBLE TO WORK IN THE US or CANADA

Schedule:
Primarily U.S. business hours, with flexibility as needed

Reports to: VP Creative / CMO

Base Salary Range: $100,000–$140,000 + performance bonuses

Portfolio:
Required. Applications without one will not be reviewed.

We're hiring a Performance Creative Strategist / Graphic, Video & AI Designer
who can produce a high volume of winning ad creative, fast. This is a performance marketing role, not a traditional design or social media job.

You'll own the creative engine behind our paid acquisition across multiple products. That means coming up with the angles and building the ads yourself: statics, video, UGC‑style edits, and variations.

You'll use AI and modern creative tools to ship a lot of work each week without losing the strategy behind it.

At Direct Meds, we prioritize care, trust, and solutions that focus on the individual.

Headquartered in Salt Lake City, Utah, we are a fast‑growing national team passionate about transforming the way people access the care they need.

If you're driven by purpose and excited by growth, Direct Meds is the place to be.

Paid social rewards teams that test more. We need someone who can put out a lot of creative that is still good and strategically sound.

• Develop 10–20+ new concepts and angles across 4–8+ products
• Produce 80+ finished, launch‑ready ad assets across statics, video, and variations (We have an video editor and a designer who will assist you in your work)
• Turn one winning concept into many iterations: new hooks, headlines, formats, sizes, personas, and offers
• Go from idea to launch‑ready creative in hours, not days
• Keep quality, brand standards, and compliance consistent at that pace

• A portfolio of performance creative work
• Proven ability to produce high volumes of ad creative on tight timelines
• Hands‑on skill with AI image, video, and copy tools, plus the judgment to know when the output is actually good
• Experience in DTC health, wellness, telehealth, supplements, beauty, nutra, or a similar direct‑response category
• Experience with concepts that have spent $100K+/month
• A track record of ads that drove actual paid acquisition, not just attractive content
• A strong understanding of Meta buying and how creative volume and diversity affect scaling
• Strong copywriting instincts and excellent visual design skills
• Experience turning customer research, reviews, competitor ads, and offer insights into winning concepts
• The ability to run a creative pod without constant founder hand‑holding
• Self‑motivation: you find opportunities and act on them without waiting for direction
• You are a master of Meta, Tiktok, Youtube, Reddit, Native AD creation and strategy.

• Meta creative strategy and awareness levels
• Hooks, leads, mechanisms, and belief shifts
• UGC, statics, VSLs, advertorials, PDPs, and presells
• How to break down winning ads and find the pattern underneath
• How to read performance data, spot winners, and iterate quickly
• How to brief editors and designers when a project needs more hands