Director of Digital

We are seeking a results-driven Director of Digital Growth to lead and scale our digital marketing strategy with a focus on attracting high-net-worth and ultra-high-net-worth clients. This role is responsible for developing sophisticated, data-driven acquisition strategies that reflect the professionalism, discretion, and credibility expected in a wealth management environment.

The ideal candidate combines deep performance marketing expertise with strong analytical discipline and executive-level communication skills.

Location:

Export, PA

Hours:

Full-Time: 8:30am-4:30pm

Job Type: Remote/Hybrid role

Salary: $90,000-$100,000 / year

• Develop and execute a digital acquisition strategy focused on attracting qualified high-net-worth prospects
• Drive measurable growth in qualified leads for both client acquisition and advisor recruiting initiatives
• Establish growth targets and build scalable, performance-driven campaigns

• Own digital analytics strategy, including tracking architecture, attribution modeling, and reporting dashboards
• Analyze campaign performance and optimize toward cost per qualified lead and long-term client value
• Provide executive-level reporting with actionable insights

• Manage digital marketing budgets with a focus on ROI and sustainable growth
• Oversee cross-channel planning across paid search, paid social, display, retargeting, and email
• Continuously test and optimize messaging, targeting, and funnel performance

• Collaborate with internal leadership to translate thought leadership into high-performing campaigns
• Coordinate content creation for digital funnels, landing pages, and paid campaigns
• Oversee email marketing strategy, segmentation, automation, and performance optimization

• 5+ years of progressive experience in digital performance marketing, preferably in financial services or a regulated industry
• Expert-level proficiency in Google Ads (Search, Display, You Tube) with demonstrated success managing high-value lead funnels
• Strong experience managing and optimizing Meta Ads campaigns for performance and lead quality
• Advanced analytics capabilities, including conversion tracking, attribution modeling, and KPI development
• Experience implementing tracking systems (GA4, Tag Manager, CRM integrations) to measure full-funnel performance
• Strong understanding of compliance considerations within financial services marketing
• Proven leadership ability with strong communication and cross-functional collaboration skills
• Experience targeting affluent, accredited, or high-net-worth audiences preferred
• Remote/Hybrid role
• This role may require periodic travel to YTS Wealth Management branch locations in Pennsylvania and Virginia, depending on the candidate’s location.
• Team-oriented and supportive culture
• Fast-paced, professional setting

• 30–40 hours/week sitting
• 5–10 hours/week standing/bending
• Occasional lifting (5–30 lbs)
• Ability to travel occasionally to branch locations (if required)

• Salary: $90,000 – $100,000 annually (based on experience)

• 9 paid holidays annually (If during Mon-Fri)
• Flexible Scheduling for personal/miscellaneous appointments that does not go against PTO
• (After 30 Days) 10 days of Paid Time Off
• (After 30 Days) 401(k) dollar for dollar match up to 4%
• (After 30 Days) Maternity and Paternity leave
• (After 30 Days) Medical – Dental – Vision – HRA – Life Insurance
• Growth and advancement opportunities within a fast-growing firm

• Export, PA 15632:
  Relocate before first day (Preferred)
• Commute expenses not reimbursed

• Equal Employment Opportunity (EEO): We are an equal opportunity employer and do not discriminate based on race, color, religion, sex, national origin, disability, or age.
• At-Will Employment: Employment with YTS Wealth Management is at-will. Either the employee or the company may terminate employment at any time, with or without cause or notice, unless otherwise specified by law.
• Background / Drug Screening: Employment is contingent upon successful completion of drug test, state background check, and federal fingerprinting.
• This job description is not intended to be all-inclusive. Employees may perform other duties as assigned to meet business needs.