Sr. Manager, HCP Marketing; Health Systems & Long-Term Care

About Acadia Pharmaceuticals Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs.

At Acadia, we’re here to be their difference.

Position Summary:

Reporting to the Senior Director, HCP Marketing, the Senior Manager, HCP Marketing – Health Systems & Long-Term Care drives a One Acadia approach to executing Nuplazid’s HCP marketing plan across two priority channels:
Health Systems and Long-Term Care (LTC). This role is the dedicated marketing partner to the Health Systems team and the LTC sales organization, translating brand strategy into the value, access, and pull-through resources these field teams need to expand appropriate use of Nuplazid in integrated delivery networks (IDNs), Centers of Excellence (COEs), hospitals, skilled nursing facilities (SNFs), and assisted living facilities (ALFs).

The Senior Manager develops account-based tools, non-personal promotion (NPP), and field materials that support Health System Managers (HSMs) and LTC Sales Specialists & Regional Account Managers (RAMs). Success requires close cross-functional collaboration with Sales, Medical Affairs, Market Access, Patient Services, Analytics, and agency partners, and a disciplined focus on commercial excellence and compliance.

Key Responsibilities:

Health Systems Marketing

• Serve as the primary marketing partner to the Health Systems team, developing account-based resources that help HSMs engage IDNs, COEs, hospitals, and key institutions to improve access and appropriate use of Nuplazid.
• Build value and access materials anchored in RWE, HEOR, and HCRU data to support the health-system value story and address barriers to adoption.
• Collaborate with the Health Information and Technology team to develop tools that support EHR interventions, medication transitions-of-care, and discharge order-set discussions within Centers of Excellence and IDNs, in partnership with Health Systems, Medical, and Compliance.
• Create account-planning resources that help the field prioritize accounts and advance systematic opportunities.
• Coordinate congress- and KOL-related engagement materials relevant to health systems, in partnership with the Associate Director, Brand Development & KOL Engagement.

Long-Term Care Marketing (supporting the LTC sales team)

• Act as the dedicated marketing partner to the LTC sales team, delivering the promotional materials and field tools required to drive appropriate Nuplazid use across SNF and ALF settings.
• Own development and maintenance of LTC-specific core visual aids (CVAs), reprints, leave-behinds, and derivative field materials tailored to LTC prescribers
• Develop LTC in-service decks, account-planning resources, and facility-directed tools that support engagement with Medical Directors, Directors of Nursing (DONs), consultant pharmacists, and administrators.
• Partner with the LTC Regional Account Managers on value/access materials (HCRU-based)
• Support LTC Marketing/Insights Committee (MIC) meetings for the channel.
• Ensure LTC messaging reflects the unique dynamics of the setting and remains aligned to the overall…