Principal Product Manager

We are seeking a Principal Product Manager with deep experience in building 0 to 1 products and a passion for leveraging new technologies within the e-commerce space. In this highly impactful role, you will take ownership of product vision, strategy, and execution, working alongside engineering teams to deliver cutting edge solutions that enhance customer experience. If you're a hands on leader with a background in product innovation, design tools, or creative solutions, and can seamlessly communicate technical concepts to both executives and engineers, we want to hear from you.

Product Manager

Location:

Irvine, CA / Remote considered for exceptional cases

Reporting to:
Executive General Manager

We re a fast-growing and profitable startup building the defining company at the intersection of AI, apparel, and culture. We move at a blinding pace, operate in one-week release cycles, and are looking for a builder with a founder s mentality to join our core team. We are not iterating; we are inventing. If you re tired of big-tech bureaucracy and want to build a rocketship from the ground up, this is your call.

This is not a typical Product Manager role. You will not be managing a backlog—you will be an architect of our products and services. We will point you at our most ambiguous, mission-critical problems and give you the autonomy to solve them. You will be expected to go deep technically with our engineers on system architecture, write impeccably clear specs, and be ruthlessly pragmatic to ship value to our users every single week.

You are a problem-solver first, a PM second. Your performance will be measured by what you ship and the impact it has.

We ve intentionally broken down our requirements to be crystal clear. Read this carefully. This is our filter.

• Deep Technical Literacy:
  You come from a Computer Science, engineering background, or have equivalent hands-on experience. You must be able to hold your own in a system design discussion, understand what JSON is, read API documentation for fun, and debate infrastructure trade-offs with senior engineers. If you can t, this role is not for you.
• AI-Native Execution:
  You don t just use AI; you think with it. You can take a vague idea and, within hours, generate a functional, interactive prototype to test with real users. You leverage AI to instantly generate UI/UX mockups from rough sketches, analyze mountains of user feedback for hidden insights, and formulate data-driven hypotheses that are tested and validated before a single line of production code is written.
  
  You are fluent in the modern AI stack for product managers and can go from concept to tested prototype in a day.
• A "Wartime" Mentality:
  You are relentlessly resourceful. You have an obsessive bias for action and will run through walls to get the job done. You don t make excuses; you find solutions. You thrive in chaos and create clarity from it.
• First-Principles Logic:
  You think in terms of expected paths, alternate paths, and exception paths instinctively. You can deconstruct a complex user problem into its purest logical components and build it back up into a simple, elegant solution.
• Owner Mindset:
  You are an independent operator. You don t need to be told what to do. You see a problem, you validate it, you define a solution, you rally a team, and you ship it. End-to-end.

• 1-3 Years of Shipping
  
  Experience:
  
  You have a track record of shipping software in a product, engineering, or similarly technical role. You ve been in the trenches and have the scars to prove it.
• Leveraging AI to accelerate velocity and quality:
  You use modern AI tools and workflows not just as a product feature, but to make the entire team faster and the product better.
• Exceptional Written Clarity:
  You can write Jira tickets and product specs that are so clear and precise they are impossible to misinterpret. Your documentation is the source of truth that empowers engineers to build with speed and confidence.
• Intellectual Honesty & Adaptability:
  You hold strong opinions, weakly held. You are…