Data & Analytics Growth Leader — Hybrid; Seattle

The Cascade PBS’s mission is to inform and inspire our community to make the world a better place.

Our vision is to be the most essential and relevant media organization in the region.

The Data and Analytics Manager works closely with critical business stakeholders within Membership, Marketing and Communications, Product teams as well as closely partners across all other Cascade PBS departments to a drive data driven decision making culture.

This role will drive Advanced Analytics initiatives using SAAS products on a Multi-cloud tenant. Oversee and provides guidance to the Executive Leadership on audience retention and membership growth by providing critical analytics and recommendations. Recommend and develop strategies to improve both Donor and Audience growth performance and thought leadership with strategic analysis and actionable insights. Demonstrates Cascade PBS’s values of integrity, community, innovation and diversity.

Salary Range: $120,000 to $135,000

Location: Seattle, WA

Hybrid schedule available

Cascade PBS offers competitive benefits to team members working 20 hours or more a week.
Benefits
include:

• 11 paid holidays
• 1 personal holiday
• 4 weeks of Paid Time Off (PTO) to start
• Company-matched 401(k) Retirement Plan that is fully-vested immediately
• Oversee the data and analytics platform and strategy, ensuring business leaders have the insights they need to drive membership growth
• Work with Cascade PBS business and technology leaders to define KPIs, and gear our products and programs accordingly
• Directs analytics and data specialists to oversee KPI reporting, data engineering, pipeline creation, manage cloud computing environments and SAAS platforms.
• Supports testing, channel optimization, paid media funnel analysis which includes marketing attribution tracking as well as performance forecasting, audience behavioral analysis, social media sentiment analysis, as well as advanced analytics on both audience behavior and financial results
• Draw data from a variety of sources, and package it in an actionable way (data lake, visualization layer) for business leaders
• Maintain, optimized, and iterate on a scalable analytics infrastructure including, dashboards and self-service tools to support:
• Informing content, sales, marketing, fundraising, and overall organizational strategy
• Identifying new opportunities, partnerships and technologies to grow audience and revenue
• Enabling Cascade PBS to deliver personalized and high-quality experiences to the populations we serve
• Empowering stakeholders at all levels of the organization to make informed data-driven decisions
• Work with vendors, business and technical staff to oversee major data projects, including organization-wide analytics infrastructure (data lake, next-generation dashboards, self-serve visualization tools)
• Lead data and information management strategy
• Implement a comprehensive data strategy for acquisition, management, and integration of internally and externally sourced data assets
• Partner with the IT Team, consultants and other third-party vendors to provide oversight and discipline over all data-related technology decisions.
• Promote the use of data and analytics in the project planning process –including project justification, design, and evaluation by providing a basic data and analytics framework
• Offer resources and services to Cascade PBS stakeholders
• Data and Analytics Lead or the organization with primary responsibility for crafting, maintaining and iterating on an integrated analytics platform.
• Cultivate deep interdepartmental relationships to improve the ways of working and develop systems that help foster ownership and tracking of KPIs and business objectives
• Maintain members’ digital privacy, ensuring Cascade PBS collects only the…