Associate Director, Engagement Strategy

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Finger painters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and collaborate.

Objectives of This Role:

We’re looking for an Associate Director, Engagement Strategy who blends left- and right-brain thinking—comfortable mapping out customer journeys, diving into IQVIA data, and connecting digital dots across platforms. You’ll help shape and optimize omnichannel strategies, ensuring a brand’s engagement vision is not only realized but elevated. You should bring a keen understanding of digital ecosystems, a passion for data-driven insights, and experience with both CRM platforms and SEO tools.

This role is ideal for someone who can move seamlessly between high-level strategic planning and hands-on execution—particularly within HCP marketing—but will touch both HCP and DTC projects.

Key Responsibilities:

Omnichannel & Engagement Strategy

• Lead omnichannel and CRM strategy development for assigned brands, connecting audience insights, content, and channel activation across touchpoints (HCP, patient, caregiver)

• Use data sources such as IQVIA AIM, Looker dashboards, GA4, and Salesforce Marketing Cloud to draft insights, trends and shape optimization recommendations

• Define audience segments and customer journeys, identifying opportunities for personalization and progression across the funnel

• Translate analytics into actionable engagement frameworks, KPIs, and testing plans that guide execution teams

• Collaborate with media, creative, and brand strategy teams to ensure channel recommendations align with brand goals and omnichannel best practices

• Lead internal workshops or client presentations to align on engagement vision, KPIs, and content architecture

CRM, Data & Platform Integration

• Partner with marketing automation and data teams to design and optimize journeys within SFMC/Marketo CRM, leveraging decision splits, triggers, and personalization logic

• Collaborate with account and CRM operations to ensure seamless integration with Veeva CRM and downstream measurement systems

• Interpret CRM engagement and IQVIA AIM data to connect digital signals to brand outcomes, supporting ongoing test-and-learn cycles

• Define measurement frameworks and data visualizations in Looker to communicate performance trends clearly to clients and internal stakeholders

SEO, GEO & Digital Ecosystem

• Conduct and interpret Website audits including SEO / GEO audits to assess digital footprint, keyword performance, and content visibility across patient and HCP ecosystems

• Translate findings into actionable web and content recommendations—spanning structured data, schema markup, and on-page optimization

• Partner with creative, content, and development teams to ensure website experiences align with search intent, UX best practices, and channel strategy

Thought Leadership & Mentorship

• Mentor junior strategists, guiding journey mapping, CRM planning, and digital storytelling deliverables.

• Stay current on omnichannel innovation, including AI-driven personalization, SEO for AI discovery, and emerging CRM/GEO capabilities.

• Contribute to internal knowledge-sharing, POVs, and case studies that elevate Fingerpaint’s omnichannel practice

Qualifications:

• 5-7 years of digital marketing experience (pharmaceutical agency experience strongly preferred)

• Hands-on experience with Salesforce Marketing Cloud and/or Marketo

• Ability to manage and activate HCP lists and integrate IQVIA data into…