Associate Director, Media Analytics

Company description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

The Data, Tech, Analytics, Audience and Insights (DTAI) team at Infinite Roar is at the core of everything that we do. We empower all other teams through a relentless focus on data & transparency, and empower the creation of best-of-breed strategy, innovation and activation across Infinite Roar’s entire portfolio. This diverse team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad tech, data management, data-driven marketing, and enables a data-first strategy throughout our vast ecosystem of tools and capabilities, enabling automation and scale across our integrated media approach.

The Associate Director, Media Analytics plays a critical role in shaping how data informs media strategy and client decision-making. This position is responsible for elevating our client-facing analytics capabilities through compelling data storytelling, advanced measurement frameworks, and actionable insights that drive business outcomes.

You will lead the development of integrated measurement strategies across multi-channel campaigns, ensuring that analytics not only report performance but also guide optimization and innovation. This role requires a unique blend of strategic thinking and hands-on execution - someone who can unpack complex problems, structure solutions, and communicate them clearly to both technical and non-technical audiences.

The ideal candidate thrives in a collaborative environment, influencing senior stakeholders and partnering across internal teams such as Strategy, Activation, Programmatic, and Data Architecture. You will also work closely with external vendors and data partners to maximize opportunities for clients, leveraging advanced modeling, experimentation, and cutting-edge technology to deliver measurable impact.

• Serve as the in-house expert on audience data (1P and 3P) and data-driven media activation
• Advise on how data can drive business outcomes and improve ROI
• Design and implement measurement frameworks, learning agendas, and experimentation plans
• Streamline cross-channel reporting processes for efficiency and scalability
• Connect diagnostic analytics to business objectives for actionable outcomes
• Translate insights into strategic recommendations aligned with client objectives
• Develop compelling narratives to influence senior stakeholders and decision-makers
• Lead client relationships, ensuring satisfaction and identifying organic growth opportunities
• Partner with internal teams (Programmatic, Investment, Data Architecture) to support campaign activation and advanced data use cases
• Collaborate with vendors and data partners to maximize client data opportunities
• Author and edit media documents (POVs, RFPs, plans, agreements, client memos)
• Stay current on industry trends and evangelize best practices internally and externally
• Lead experimentation frameworks and ensure alignment with business KPIs
• Understand platform/data technologies and explain technical concepts in simple terms
• Quickly adapt to new ad measurement and technology platforms and train team members effectively

• Vertical experience & knowledge of QSR and/or Retail/Consumer Goods
• 5+ years in media analytics, client management, and strategic planning
• Proven ability to turn analytics into business recommendations
• Expertise…