Web Analytics & Technical Marketing Specialist Job Northern Kentucky USA,IT/Tech

Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and we have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.

Role Overview

As a Web Analytics & Technical Marketing Specialist, you will support a variety of analytics, tracking, CMS, technical SEO, and general web implementation tasks across client websites. You’ll work closely with our web development, analytics, and digital marketing teams to implement solutions, troubleshoot technical issues, and support day-to-day client needs.

Projects may range from configuring conversion tracking in Google Tag Manager and building GA4 reports to publishing website content, implementing structured data, performing site-speed audits, or troubleshooting marketing technology integrations.

We’re looking for someone technically versatile, comfortable working across different platforms, and capable of independently taking a well-defined task from assignment through implementation, QA, and documentation. Workload will vary week-to-week depending on internal demand.

This is a part-time, contractor, as-needed position.

Key Responsibilities

Implement, test, and deploy tags, triggers, and variables within Google Tag Manager
Configure and troubleshoot GA4 events, conversions, custom dimensions, and reporting
Set up and validate conversion tracking for Google Ads and other advertising platforms
Troubleshoot tracking issues, data Layer problems, attribution issues, and sequencing/timing issues
Write and maintain lightweight JavaScript for GTM and other web-based implementations
Debug and refine custom scripts used for form tracking, lead tracking, cookie compliance, and other client-specific requirements
Build GA4 Explorations, reports, and dashboards to help teams understand website and conversion performance
Audit existing analytics and GTM implementations and recommend improvements
Support privacy and consent implementations, including Consent Mode and CMP integrations
Perform website QA, browser testing, and technical troubleshooting
Perform basic website performance and site-speed audits using tools such as Lighthouse and Page Speed Insights
Implement and validate structured data/schema markup and assist with other technical SEO tasks
Make content and configuration updates within CMS platforms, including publishing blog posts and updating existing pages
Assist with redirects, metadata, sitemap/indexation issues, and other routine website maintenance tasks
Communicate findings clearly and document completed work within internal workflows (Asana, Slack, etc.)

Required Skills & Experience

2+ years hands-on experience with Google Tag Manager and Google Analytics 4
Strong understanding of GTM fundamentals, including tags, triggers, variables, data Layer, and custom HTML implementations
Experience configuring GA4 events, key events/conversions, custom dimensions, and reports
Solid JavaScript knowledge, particularly for analytics, tracking, and lightweight website implementations
Working knowledge of HTML and CSS
Ability to debug technical issues using browser Dev Tools, including the console, network requests, cookies, and data Layer
Familiarity with major advertising and marketing platforms such as Google Ads, Linked In, Meta, Microsoft Ads, and similar platforms
Experience working within CMS platforms such as Word Press, Webflow, Sanity, or similar systems
General understanding of technical SEO concepts, including structured data,…