Marketing Analyst II Hybrid in Irvine, CA View Position

We’re looking for a strategic, curious, and highly analytical Marking AnalystII to join our Growth team and support Mobility Ware's portfolio of mobile games. In this role, your primary focus will be partnering closely with teams across User Acquisition (UA), Creative, Product, and Finance to help drive smart, data-informed growth decisions.

This role is specifically focused on
User Acquisition and Growth Analytics within mobile gaming
. We’re primarily seeking candidates with mobile gaming experience and a strong interest in UA and growth marketing.

This is much more than a reporting role. We’re looking for someone who enjoys digging into complex data, identifying meaningful trends and opportunities, and translating insights into clear recommendations that influence strategy. The ideal candidate is both analytical and collaborative, someone who can think critically about performance, communicate insights clearly, and build strong partnerships across teams.

You’ll play an important role in shaping acquisition strategy across channels such as Google Ads, Apple Search Ads, Meta, and other ad networks. From campaign performance and creative testing to monetization trends and growth forecasting, your insights will help guide decisions across multiple game titles.

• Partner closely with the User Acquisition team across 2–4 mobile game titles to drive growth through thoughtful, data-informed decision-making
• Analyze UA performance data to identify trends, opportunities, risks, and key drivers impacting growth and efficiency
• Deliver clear, actionable insights and recommendations around campaign optimization, audience targeting, bidding strategies, creative performance, and budget allocation
• Evaluate key performance metrics including ROAS, CPI, retention, LTV, payback periods, and install growth
• Design and analyze A/B tests across creative concepts, acquisition channels, targeting strategies, and app store optimization efforts
• Collaborate with Creative teams to understand ad performance, funnel conversion, and opportunities for iteration and experimentation
• Work cross-functionally with Product, Finance, and Data teams to connect acquisition performance with broader business goals
• Build and improve dashboards, reporting frameworks, and analytical tools that help teams make faster, more informed decisions
• Conduct competitive and market analysis to identify emerging trends and growth opportunities
• Present findings and recommendations clearly and effectively to both technical and non-technical stakeholders
• Bring structure, curiosity, and strong analytical thinking to open-ended and ambiguous business questions

• 3–5 years of data analytics experience
• Strong understanding of and interest in
  mobile user acquisition and performance marketing
• Advanced proficiency in Excel or Google Sheets
• Strong SQL experience preferred
• Experience with analytics and visualization tools such as
  Tableau and/or Looker
• Experience using
  Python
  for data analysis is a plus
• Strong problem-solving skills, with the ability to explain not only the answer but also the thinking and analysis behind it
• Excellent communication and presentation skills, with the ability to tailor insights to different audiences
• Highly organized and detail-oriented, with the ability to balance multiple priorities in a fast-paced environment
• Passion for mobile games, experimentation, player behavior, and continuous learning
• Collaborative mindset with a proactive and positive approach to problem-solving

A Little Bit

About Us:

Mobility Ware is one of the leading mobile game publishers of card and puzzle games. With our headquarters in the heart of Orange County and a growing studio in Utah, we’re dedicated to our mission of bringing joy to others one game at a…