Vice President, E-Commerce

Job Description:

Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a Vice President of E-Commerce to join our rapidly growing company.

Champion Petfoods is an award‑winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry.

Our purpose:
To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime
. It provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award‑winning company.

The Vice President of E-Commerce is a high‑impact leadership role responsible for the strategic vision, execution, and profitable growth of our digital commerce channels. You will lead a high‑performing team to scale our online presence, optimize the customer journey, and bridge the gap between digital marketing and bottom‑line revenue.

As a key member of the North America cross‑functional leadership team, you will be expected to innovate in a fast‑paced market, leveraging data‑driven insights to capture market share and enhance brand loyalty.

Ultimately, this role delivers to our compelling purpose – “better world for pets”.

• Strategic Leadership:
  Develop and execute a comprehensive multi‑year e‑commerce roadmap focused on aggressive revenue growth and margin expansion.
• Channel Management:
  Oversee all digital sales platforms, specifically focused on our key partners – Amazon and Chewy – and leverage knowledge from these key customers with our omni‑channel partners e.g. Petco, Pet Valu, etc.
• Omnichannel Leadership Experience – Adept at developing omnichannel merchandising and promotional strategies to win across the petfood ecosystem.
• P&L Ownership:
  Manage the full e‑commerce P&L, including budgeting, forecasting, and resource allocation to ensure healthy ROI and CAC (Customer Acquisition Cost) ratios.
• Cross‑Functional
  
  Collaboration:
  
  Partner with Retail Sales, Marketing, Supply Chain, Product, and IT to ensure a seamless “click‑to‑door” customer experience.
• Provide direction and collaborate with brand experience, shopper, digital marketing, and category teams to optimize plan performance.
• Data‑Driven Optimization:
  Utilize advanced analytics and A/B testing to optimize conversion rates (CRO), average order value (AOV), and customer lifetime value (CLV).
• Forecasting Management: at macro and customer levels “short and long term”. Partner with customers, direct reports, finance, and demand planning to create a credible short‑ and long‑term plan.
• Team Development:
  Recruit, mentor, and lead a diverse team of digital specialists, fostering a culture of agility, accountability, and continuous improvement.
• Leads a team who are geographically remote.
• Instill a culture that reflects the Champion Values and MARS 5 Principles with the leaders and teams for the relevant client groups.

• Bachelor’s degree in marketing, business, or a related field is required. MBA preferred.
• 10+ years of experience in ecommerce with at least 5‑7 years in senior leadership within the CPG industry.
• Demonstrated experience developing and executing integrated growth strategies with measurable success.
• Strong analytical mindset to assess performance and make data‑driven optimizations.
• A people person skilled in networking within the company, building relationships, and driving change through influence rather than authority.
• Excellent communication skills, adept at structuring documents and quantitative analyses, as well as creating PowerPoint presentations for executive‑level communication.
• Motivated, energetic, goal‑oriented, with a strong work ethic and positive team attitude.
• A well‑defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.
• De…