Subscriptions Director

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* About the Role:

** Good Rx is seeking a
** Conditions Subscriptions Director
** to lead and scale our conditions subscriptions business end-to-end. The right person will be an experienced, hands-on direct-to-consumer operator with a strong track record of driving revenue growth, scaling business operations, and leading cross-functional initiatives within high-growth D2C health or consumer businesses. This leader will bring deep expertise in building subscription businesses that convert, retain, and cross-sell cash-pay telehealth customers at scale.  

Reporting into the VP, Conditions Subscriptions, the Director will help define and execute the strategy for this growing line of business, including expansion beyond our current condition offerings. This role will be accountable for business performance, including P&L and unit economics, while ensuring strong alignment with the Good Rx brand, mission, and broader company strategy. The Director will exercise independent judgment in setting priorities, developing operating plans, and directly advancing initiatives from opportunity identification through launch and optimization.  

The Director will serve as a subscription business expert and key advisor to senior leadership, leading cross-functional efforts across Product, Marketing, Data, Finance, Clinical Operations, and other teams. This role requires someone who can both set direction and engage directly in the analysis, problem-solving, and execution needed to deliver a best-in-class consumer experience and achieve ambitious revenue, growth, retention, and profitability goals—responsibly and compliantly.  

This is a highly visible role with the opportunity to shape and scale subscription-based healthcare solutions at Good Rx.
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* Key Responsibilities:

*** Lead the condition subscription business and its financial performance, including P&L and key unit economics such as blended CAC, payback period, contribution margin, ARPU/LTV, and churn. Monitor performance, identify gaps, and execute improvements to deliver against revenue, subscriber growth, retention, and contribution margin targets.
* Help develop and execute the business strategy and growth roadmap for condition subscriptions, identifying opportunities to expand existing offerings, enter new condition areas, and strengthen Good Rx’s position in the cash-pay healthcare market. Translate longer-term objectives into clear operating priorities, milestones, and measurable outcomes.
* Partner with Marketing on customer acquisition strategy and execution, connecting the end-to-end customer experience with creative, messaging, channel mix, and audience strategies for the category. Evaluate results and apply learnings to improve acquisition efficiency.
* Define, test, and optimize subscription and monetization strategies, including pricing, refill cadence, bundles, referral and loyalty programs, and other mechanics across condition areas such as hair and skin, sexual health, metabolic and weight management, and mental health.
* Drive improvements across the telehealth customer funnel, using data and customer insights to identify friction and drop-off, develop solutions, and partner with teams to implement and measure changes.
* Develop and execute programs to improve customer lifetime value, including onboarding, retention, save, win-back, upsell, and cross-sell initiatives designed to increase ARPU and LTV while reducing churn.
* Lead cross-functional business execution in partnership with Product, Marketing, Data, Finance, Clinical Operations, and other teams. Establish shared objectives, resolve dependencies and competing priorities, and directly advance critical initiatives to deliver measurable business outcomes.
* Use analytics and business…