Senior Director, Paid Media

• Company: Kaseya Careers
• Position: Senior Director, Paid Media
• Location: United States - Remote

Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.

Backed by Insight Partners, a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.

Founded in 2000, Kaseya was built by builders - and we're still building. We look for people who create rather than wait, who see a hard problem and lean in, and who treat challenges as raw material. At Kaseya, everyone plays a role in shaping the future of IT: whether you're in engineering, product, sales, marketing, customer support, or operations, your work helps protect, defend, and optimize IT environments across the globe.

We're building teams that grow, perform, and make an impact. If you're driven by the itch to make things better - a product, a process, a career - you'll fit right in.

At Kaseya, we don't just raise the bar. We build it.

Kaseya is seeking a Senior Director, Paid Media to own the strategy, execution, and performance of the company's global paid media investment. This leader will manage a significant multi-channel budget spanning paid search, paid social, programmatic display, video, content syndication, and emerging channels — with full accountability for pipeline contribution, efficiency, and return on spend.

Reporting to the VP, Digital Marketing, the Senior Director will build much of this function from the ground up — designing the processes, playbooks, measurement frameworks, and channel strategies that will scale with the business, not just inheriting and managing them. This is a builder's role for a leader who likes to get their hands dirty: someone as comfortable in the ad platforms, the data, and the campaign builds as they are in the boardroom presenting results.

The right candidate combines deep channel expertise with rigorous financial discipline, treats paid media as a P&L rather than a cost center, and leads their team from the front.

• Own the global paid media strategy and budget across paid search (Google, Bing), paid social (Linked In, Meta, You Tube), programmatic display, video, content syndication, review sites, and emerging channels
• Build the operational foundation of the paid media function — processes, playbooks, campaign workflows, QA standards, and reporting cadences — designing for scale rather than inheriting legacy structure
• Stay hands‑on in the work: in-platform strategy and optimization, campaign architecture, audience and bidding strategy, and budget pacing alongside the team
• Set channel-level targets for pipeline, CAC, ROAS, and efficiency; forecast, allocate, and reallocate spend based on performance data
• Build, lead, and develop a team of paid media managers and channel specialists; manage agency and vendor relationships where leveraged, including performance accountability and contract negotiation
• Own the measurement and attribution framework for paid media in partnership with marketing operations and analytics — including incrementality testing, media mix modeling, and full-funnel reporting from impression to closed‑won revenue
• Partner with demand generation on integrated campaign strategy, ensuring paid media amplifies the right offers, segments, and buyer journeys
• Collaborate with…