Head of Product

Saint Paul, United States | Posted on 09/29/2026

We hire great people that fit our culture and have an old-school work ethic.

We make great products and provide our customers with an unreal experience.

We create great processes that enable us to set goals and track our success.

The UNRL team consists of a small, tight-knit group of hardworking people with an entrepreneurial mindset. We are building a brand that will stand the test of time and continue to make a positive impact in our communities. What are you leaving behind?

The Product Leader is responsible for leading UNRL's product organization, ensuring we create innovative, premium products that meet the needs of our customers, strengthen the UNRL brand, and support profitable growth.

Reporting to executive leadership, this leader oversees Line Management, Design, Product Development, and SMU, while partnering closely with Planning, Supply Chain, Sales, Marketing, Finance, and Operations.

This role is responsible for defining the product vision and strategy, building a high-performing product organization, and creating the processes, standards, and operating rhythms required to consistently bring the right product to market at the right time, cost, quality, and margin.

• Lead UNRL’s Product organization across Line Management, Design, Product Development, and SMU, establishing clear priorities, accountability, and alignment across functions.
• Define the overall product vision, strategy, category priorities, and long-range roadmap based on company objectives, consumer insights, and market opportunities.
• Lead the development of seasonal assortments and product architecture that balance consumer needs, brand vision, innovation, revenue, margin, and inventory productivity.
• Lead Line Management in defining assortment strategy, product briefs, pricing, collection vision, and product lifecycle decisions.
• Lead Design, Development, and SMU to translate product strategy into innovative, premium products that deliver against brand, quality, cost, performance, customization, and timeline expectations.
• Own the end-to-end product creation process and calendar, establishing clear milestones, decision rights, deliverables, and cross-functional handoffs.
• Partner with Planning, Supply Chain, Sales, Marketing, and Finance to align product decisions with demand, inventory, margin, sourcing, go-to-market, and business objectives.
• Lead key seasonal products, assortment, and design reviews, driving timely decisions and alignment across the organization.
• Evaluate product and category performance to inform future assortment, innovation, investment, and lifecycle decisions, while continuously improving quality, speed-to-market, profitability, and scalability.
• Build, develop, and coach a high-performing Product organization grounded in creativity, consumer focus, accountability, collaboration, and continuous improvement.

Success in this role means building a product organization that is consumer-led, creatively differentiated, commercially disciplined, and operationally excellent. This leader creates clarity around what we build, why we build it, and how each function contributes to delivering exceptional products.

• Build a clear and differentiated product vision that strengthens the UNRL brand.
• Deliver compelling assortments that meet consumer needs and drive profitable growth.
• Create alignment between Line Management, Design, Development, and SMU.
• Maintain design consistency and product quality as the assortment and organization scale.
• Improve product creation speed, discipline, and cross-functional execution.
• Balance creativity and innovation with commercial and operational realities.
• Build a high-performing Product team with clear ownership and accountability.
• Serve as a trusted business leader whose product decisions influence the broader direction of UNRL.

• Bachelor’s degree in Product Management, Merchandising, Design, Business, Apparel, or a related field.
• 10+ years of progressive experience in product management, merchandising, product creation, design leadership, or related functions within apparel, footwear, sporting goods, or premium consumer products.
• 5+ years of leadership experience building, developing, and coaching high-performing product teams.
• Demonstrated success developing and executing product strategies that drive brand and commercial growth.
• Experience leading multidisciplinary teams across…