National Manager, Marketing Media and Analytics

Job Title: National Manager, Marketing Media & Analytics

Location: Corporate Office – Irvine, CA

Department: Marketing

Reports to: Director, Marketing Operations

The National Manager of Marketing Media & Analytics will lead media strategy, digital marketing, social media, and analytics efforts for a leading auto manufacturer. This role is critical in shaping the brand’s media presence, driving innovation, and ensuring campaigns connect with and convert target audiences.

The position oversees end-to-end media planning and execution across national and regional marketing initiatives, with a focus on brand health, sales growth, and ROI. The role spans digital, social, and traditional media, leveraging first-party data, analytics tools, and performance dashboards to optimize effectiveness. Collaboration across departments ensures data-driven insights inform campaign design and execution at scale.

Media Strategy & Planning (35%)

• Develop and oversee integrated media strategies based on customer insights, business priorities, and campaign objectives.

• Allocate budgets across channels including traditional, digital, and emerging platforms.

• Lead vendor and agency relationships, including negotiations and premium media placement.

• Ensure media strategies support brand growth, sales goals, and long-term objectives.

Digital Marketing & Social Media (25%)

• Drive digital and social strategies that engage audiences and build loyalty.

• Oversee development of creative content across paid, owned, and earned channels.

• Integrate CRM, app, and web data into campaigns for precise targeting and omnichannel execution.

Data Science & Analytics (20%)

• Lead teams in leveraging tools such as Google Marketing Platform, Google Cloud Platform, and Sprinklr to improve data quality, personalization, and targeting.

• Develop performance dashboards, attribution models, and channel mix strategies.

• Deliver actionable insights through measurement tools including GA4, DV360, Campaign Manager, Big Query, and Looker.

Measurement & Reporting (20%)

• Establish KPIs before campaign launches and ensure reporting drives timely optimization.

• Translate marketing data into clear insights that guide decision-making.

• Provide leadership with analytics that enhance overall business performance.

• Manage and mentor a team of media, digital, and social professionals.

• Build and maintain strong partnerships with agencies, platforms, and internal stakeholders.

• Foster a culture of innovation, continuous improvement, and data-driven marketing.

• Bachelor’s degree required;
  Master’s degree preferred.

• 10–15 years of experience in media strategy, digital marketing, social media, performance marketing, and analytics.

• 5+ years of people management experience and in-house marketing team leadership.

• Strong expertise in omnichannel media planning, campaign optimization, and audience segmentation.

• Experience with major analytics and campaign management platforms.

• Proven success managing large-scale budgets and complex national media campaigns.

• Strong analytical and strategic problem-solving skills.

• Skilled in interpreting data and turning insights into action.

• Ability to champion innovation while balancing governance and processes.

• Excellent communication, presentation, and leadership skills.

• Occasional domestic and international travel may be required.

• Some after-hours or weekend work may be necessary.

• Other duties as assigned.