Head of Marketing

In a nutshell

Title: Head of Marketing
Location: Fully Remote within UK or US
Travel: Up to 20%
Days/week: Full Time

We're hiring a Head of Marketing to be the commercial-strategist and editorial owner for OMS marketing across the UK and US. You'll own positioning, product marketing, thought leadership, events and sales alignment.

Where things stand today

• ICPs and buyer personas are defined across UK Academia, US Academia and US Health Systems.
• Messaging architecture is built and being rolled into sales enablement.
• First campaigns are running through an external agency, developed in-house.

Extensive, hands-on AI experience is essential for this role
, not a nice-to-have. You'll personally direct, edit and quality-control AI-produced content and outreach, and own the standards that decide what's good enough to reach a customer. If you don't already work this way, this isn't the right role for you.

Campaign Execution (UK & US)

• Drive end-to-end execution of the marketing campaign calendar across both regions: ABM, paid, organic, email, content, events.
• Manage our external campaign agency as the in-house counterpart: brief, review, push back, raise quality, hold timelines.
• Own day-to-day campaign performance - what's working, what to kill, what to double down on - and report into the executive team weekly.

Content & Asset Production

• Produce and ship high-quality marketing assets at pace: web copy, landing pages, case studies, white papers, sales collateral, social content, email sequences.
• Use AI tools (Claude and others) as core production infrastructure - directing, editing, and quality-controlling AI-assisted output to a standard that reads as authored, not generated.
• Translate clinical outcomes, customer stories, and product capability into commercially compelling proof points.

ABM & Demand Execution

• Execute account-based plays against named US health systems, NHS trusts and university nursing programs on both sides of the Atlantic, using the ICP and persona definitions already in place.
• Run the marketing tech stack day-to-day (Hub Spot core; ABM and intent tooling as we scale it).
• Partner closely with Sales, Account Management and Success to make sure marketing programs land where the pipeline needs them.

Events

• Own execution of our priority events in the US and UK.
• Drive everything from pre-event ABM, on-site presence, and post-event follow-up. Measure pipeline contribution, not booth traffic.

Customer Marketing

• Turn reference customers into commercial leverage through case studies, reference calls, co-marketed content, and advocacy.

Operating Rhythm

• Set and run the marketing operating rhythm: weekly campaign reviews, monthly performance reporting, quarterly planning against pipeline targets set by the CEO and Sales.
• Manage the marketing budget day-to-day and hold agencies and vendors accountable to it.

• 5-8+ years in B2B marketing, including senior ownership of positioning, product marketing and editorial strategy inside a SaaS or healthtech environment selling enterprise deals.
• Extensive, current, hands-on AI experience is essential: you use Claude and modern AI tooling as core production infrastructure, and you have direct experience setting quality bars and review workflows for AI-generated content.
• Experience marketing into healthcare, clinical education, workforce or nursing.

• Exposure to both UK and US B2B markets
• A proven, senior-level editorial eye - you can personally rewrite a weak headline or tighten a report, and know the difference between good and merely fluent.
• Demonstrable experience owning product marketing and competitive positioning, not just executing campaigns against someone else's brief.
• Comfort owning a budget and managing people and/or a flex pool of contractors and agencies.
• Familiarity with the modern B2B marketing stack:
  Hub Spot, Linked In paid, intent and ABM tooling, basic analytics.
• Track record of operating as a senior individual contributor and small-team lead rather than as a full time people manager - and being energised by that.
• Experience working alongside a defined GTM strategy rather than setting one from scratch.

OMS helps health systems, hospitals, medical and nursing schools deliver training and assessment better, cheaper, faster and at scale.

Our award-winning simulation platform is transforming the way healthcare and educational institutions train, assess and recruit healthcare professionals. By combining cutting edge 3D…