Director, Creative Copywriting - HOKA

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* Job Title:

** Director, Creative Copywriting – HOKA  
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* Reports to:

** Sr. Director, Creative - Global HOKA  
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* Location:

** US (Remote), West Coast preferred

Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
** The Role
** The Director, Creative - Copy is the functional and creative leader responsible for defining, evolving, and championing HOKA’s global brand voice, verbal identity, and narrative approach. This role translates brand and business strategy into distinctive campaign narratives, seasonal messaging, product storytelling, and scalable verbal systems across global consumer touchpoints. In close partnership with other Creative Directors, this leader helps shape integrated campaign ideas where narrative, visual expression, and brand experience work together as one cohesive creative vision.

Deeply connected to running culture and culture more broadly, they bring a modern, culturally relevant creative point of view that keeps HOKA’s storytelling fresh, distinctive, and connected to how people live and move today. As part of HOKA’s Global Brand Creative team, this role sets direction for the brand worldwide, creating work and messaging systems that guide global expression while enabling Regional teams to activate with consistency, relevance, and impact in their markets.

As a member of the Global Brand Creative leadership team, they influence senior cross-functional partners and are accountable for the quality, consistency, cultural relevance, and business effectiveness of HOKA’s copy and storytelling. They bring a strong understanding of AI and emerging creative technologies, with a clear point of view on how to integrate them thoughtfully into the copy discipline to strengthen ideation, workflows, experimentation, and creative quality.

The role leads and develops a high-performing team of writers while overseeing priorities, resources, and external creative partners.
** We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
**** Your Impact
*** Set Global Copy and Lead Campaign  + Define and evolve HOKA’s global brand voice, verbal identity, product storytelling, editorial vision, and standards of creative excellence.  + Lead narrative for global brand campaigns, product campaigns, seasonal initiatives, and key brand experiences.  + Establish messaging architectures, naming strategies, and verbal systems that communicate product superiority and build brand equity.
* Lead and Develop the Copy Discipline  + Lead, coach, and develop a high-performing team of writers through clear goals, regular feedback, performance management, and growth opportunities.  + Determine team structure and resourcing needs, balancing internal talent, freelance support, and agency partnerships.  + Foster an inclusive, collaborative culture that values diverse perspectives, healthy creative debate, accountability, and editorial excellence.
* Drive Editorial Strategy and Cross-Functional Influence  + Translate global brand, business, product, and marketing plans into multi-year editorial strategy.  + Partner with senior leaders across Brand, Product, Marketing, Merchandising, Retail, Digital, Social, Communications, and Regions to integrate product messaging thinking early.  + Communicate creative strategy, recommendations, and business rationale clearly and persuasively to creative teams, cross-functional leaders, and…