Director, External Enterprise Communication

## Director, External Enterprise Communication Apply:
Mettawa, IL:
Full time:
Posted 30+ Days Ago:
JR-047894
*** Are you ready for what’s next?
**** Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never RestsTM,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
* Job Description Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:

Position Overview:

The Director of External Enterprise Communication will be responsible for setting and executing Brunswick’s external communications vision alongside the Chief Communications Officer. As a senior leader for the organization, this role will drive enterprise-wide strategy and execution for earned media, public relations, and reputation management across the enterprise, while serving as a trusted advisor to executive leadership on external positioning, messaging, and crisis response.

This role will protect and promote Brunswick’s brand and business, and thus requires a strong, proactive strategist who can think long-term as well as act decisively in the moment particularly during high-stakes, high-visibility moments. This leader will report to the Chief Communications Officer.

At Brunswick, we don’t just communicate — we lead through strategy, protect through clarity, and grow through bold storytelling.
** Key Responsibilities
** Strategic Communications Leadership
* Develop and lead a comprehensive external communications strategy that aligns with Brunswick’s business goals, brand positioning, and executive priorities.
* Create and maintain long-range communications plans with defined goals, audiences, KPIs, and resourcing needs.
* Anticipate trends, opportunities, and risks across the media and reputational landscape to inform strategic direction.
* Shape and drive narratives that reinforce Brunswick’s leadership in innovation, sustainability, and performance.

Media Relations & Thought Leadership
* Build and execute a proactive earned media strategy across consumer, trade, business, and innovation outlets.
* Identify and develop thought leadership platforms for Brunswick executives across relevant external stages—media, events, and speaking forums.
* Cultivate strong relationships with key media contacts, ensuring Brunswick is seen as a go-to source for industry insight and leadership.

Crisis & Reputation Management
* Serve as the strategic lead for managing reputational risk and high-impact issues, ensuring readiness and rapid response.
* Provide counsel to senior leaders during sensitive or crisis situations, including message development, scenario planning, and stakeholder communications.
* Partner with legal, HR, operations, and marketing to align on response strategies and protect Brunswick’s reputation.

Messaging & Executive Communications
* Lead the development of external messaging frameworks that unify corporate priorities with compelling storytelling.
* Draft or oversee creation of high-impact communications including press releases, executive remarks, op-eds, media statements, and issue responses.
* Ensure all content reflects Brunswick’s voice, values, and strategic narrative.

Stakeholder Engagement & Partnership
* Oversee communications strategy for major corporate activations (e.g., CES, industry showcases) to ensure alignment with business and brand goals.
* Manage strategic corporate partnerships and external communications alliances to expand reach and visibility.
* Collaborate closely with internal functions (e.g., Marketing, Government…