Director, Brand Marketing

Beyond Meat, Inc., otherwise known as Beyond The Plant Protein CompanyTM, is a plant protein company offering a portfolio of plant-based products made from simple ingredients without GMOs, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products are designed to have the same taste and texture as animal-based meat while being better for people and the planet.

The Company’s brand promise, Eat What You Love, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based protein to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare.
** Job Description
** The
*** Director, Brand Marketing
*** will lead the development and execution of the annual marketing plan, drive brand growth through production innovation, and build consumer relevance through breakthrough campaigns. Reporting to the VP, Marketing, the
*** Director, Brand Marketing
*** translates consumer, customer and marketplace insights into winning marketing and product strategies, with responsibility for driving business and brand performance across revenue, market share, and profitability. This role blends strategic brand leadership with creative execution and operational oversight, making it ideal for a marketing leader who can align brand vision with business performance
** TASKS, DUTIES, & GENERAL RESPONSIBILITIES
** MARKETING STRATEGY
* Develop and lead the annual marketing plan, setting strategic business goals and ensuring alignment across the organization. Influence and align senior leadership behind the brand strategy and annual marketing calendar, presenting recommendations and building the business case for major programs.
* Support product strategy and innovation priorities, identifying opportunities and barriers
* Drive brand awareness, strengthen differentiation, and convert brand equity into sales growth BRAND & CAMPAIGN MANAGEMENT
* Direct creative briefs and campaign strategies for brand‐differentiating work
* Lead scalable marketing programs and tools usable nationally with retailers
* Collaborate with cross‐functional teams to produce compelling brand touchpoints (website, packaging, advertising collateral) and initiatives OPERATIONAL & STRATEGIC DUTIES
* Manage marketing budgets, forecast costs, and report on KPIs
* Oversee brand messaging, and partner Creative on visual identity and packaging design
* Conduct market research, competitive analysis, and product positioning
* Mentor and develop team members, building the capability and structure needed to deliver against Beyond’s growth goals
* Partner cross-functionally with Culinary, R&D, Creative, Comms and Operations to foster collaboration and bring insight-based communications, packaging, and product innovation to life, measuring success against established KPIs
* Think big, be flexible, and be creative!  We’re in a fast-paced, entrepreneurial environment with high expectations and big opportunities.
* Serve as a senior brand steward, continuously assessing the competitive landscape, consumer trends, and culture to keep Beyond ahead of what's next SUPERVISORY DUTIES
* Lead an internal team including brand and shopper managers
* Responsible for annual team budgeting
* Accountable for developing talent through on-going performance feedback and career management coaching
* Conduct quarterly and yearly performance reviews of direct reports
* Mentor and develop team members, create succession plan, and identify/recruit key talent
* Set annual and…