Senior Demand Generation Marketing Manager

Remote Full-time Senior Marketing

What You’ll Do

• Build and own Netlify’s paid acquisition strategy end to end, including paid search, paid social, retargeting, sponsor ships, and any other channels worth testing and proving out.
• Own the call on where paid creates incremental value for Netlify. Design the tests, prove which channels and audiences drive growth our organic funnel wouldn’t have delivered anyway, and decide where to scale, where to hold, and where not to spend at all.
• Manage the agency relationship(s) supporting paid/performance work by setting the brief, holding the agency accountable to targets, and deciding what to bring in-house as the function matures.
• Own budget planning, pacing, and ROI reporting for all paid spend, and make the case for where to double down or pull back.
• Partner with Marketing Operations to get attribution and UTM tracking right before scaling spend, so every dollar is measurable.
• Define target audiences and channel mix aligned to Netlify’s ICP; partner with Product Marketing on messaging inputs for paid creative.
• Build the measurement framework for CAC, signup/pipeline contribution, and payback by channel.
• Partner with Lifecycle and Campaigns to make sure paid-acquired users flow into the right onboarding and activation journeys, not just land and drop off.
• As the program proves out, build the roadmap and case for a fully staffed paid/performance team.

This Role Is a Great Fit If

• You’re energized by building and scaling a new paid program, not just optimizing one that’s already mature.
• You think like an owner of budget and outcomes, not just a briefs-and-reports manager of an agency.
• You’re comfortable moving between strategy (channel mix, targeting, budget allocation) and getting into the details yourself when it matters.
• You care about attribution being right before spend scales, not as an afterthought.
• You want to build in close partnership with Lifecycle, Campaigns, and Marketing Ops rather than run paid as a separate lane that hands off a spreadsheet at the end of the quarter

Of everything we’ve ever built at Netlify, we are most proud of our team. Netlify is an Equal Opportunity Employer. We are devoted to building a team of people with diverse backgrounds and lifestyles. Driving equality empowers our team, enables us to innovate, and helps us maintain a more inclusive environment. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences.

If we can do anything to provide a better interview, i.e. accommodate a disability, then please let us know by emailing  .

Netlify is the most popular way to build, deploy, and scale modern web applications, empowering everyone from fast moving solo developers to enterprise teams. Millions of developers and organizations rely on Netlify as their platform of choice for composing web applications that are production ready, performant, and flexible. Now, as we embrace the next era of software development, we are embedding the same fluid, intuitive experience into the Agent Experience (AX), making it just as simple for intelligent agents to understand, interact with, and act on our platform as it is for developers.

Whether your user is human or machine, Netlify ensures the path from idea to URL is seamless, fast, and deeply reliable.

We are a Series D company that has raised over $200M from investors such as Andreessen Horowitz, Kleiner Perkins, EQT, Bessemer, BOND, and Menlo Ventures. As a fully distributed company, we aim to create a company culture where the best idea can come from anywhere…