Product Marketing Manager

Remote within the United States.

At Frontline Education, our mission is to transform how schools work, so every educator and student succeeds. Our vision is every school thriving. Every community stronger. As Product Marketing Manager, you will be responsible for translating product strategy into clear, compelling narratives that drive customer understanding, adoption, and measurable business outcomes.

Working within Frontline’s empowered product model, you will serve as the source of the story for their product area. You’ll partner closely with Product Management, Product Design, Sales, Customer Success, and Marketing to ensure alignment between what we build, how we position it, and how customers experience its value.

In this role, you will help shape how our products are understood in the market, contribute to our “Better Together” platform narrative, and ensure our messaging reflects real customer needs and outcomes.

• Develop and maintain product positioning, messaging, and value propositions for your product area.
• Define and refine the product narrative, including ICP, customer problems, value drivers, and differentiation.
• Translate product capabilities into simple, customer-centered language that resonates with K-12 buyers.
• Contribute to the broader “Better Together” narrative by connecting your product’s value to the larger platform story.
• Support development of pitch narratives, demo narratives, and product storytelling frameworks.

• Partner with Product Management to support go-to-market planning for new features, products, and packaging changes.
• Contribute to launch messaging, positioning, and internal alignment across Product, Marketing, Sales, and Customer Success.
• Help ensure launches are grounded in validated customer needs and tied to measurable outcomes.
• Support readiness by aligning messaging across documentation, sales materials, and customer communications.

• Conduct and synthesize customer, market, and competitive research to inform positioning and messaging.
• Develop a deep understanding of target personas, buying behavior, and decision drivers.
• Maintain competitive intelligence and help translate insights into clear messaging updates.
• Partner with Product and Design to ensure discovery insights are reflected in how we communicate value.

• Partner closely with Product Managers to ensure messaging aligns with product strategy and roadmap priorities.
• Collaborate with Design and Engineering teams to understand product capabilities and customer workflows.
• Work with Marketing to ensure messaging is effectively translated into campaigns and demand generation efforts.
• Partner with Sales and Customer Success to gather feedback and improve how value is communicated in real customer conversations.

• Develop and support creation of sales enablement materials, including pitch decks, messaging guides, and product overviews.
• Help ensure Sales and Customer Success teams can confidently communicate product value and differentiation.
• Support strategic deals and customer conversations by reinforcing positioning and value articulation.
• Ensure messaging remains consistent across the customer lifecycle.

• Track and analyze performance of messaging and go-to-market efforts using metrics such as adoption, engagement, and conversion.
• Use feedback from Sales, Customer Success, and customers to refine positioning and messaging.
• Support experimentation and iteration of messaging based on data and market response.
• Contribute to…