Senior Director of Marketing Strategy & Activation

ad Marketplace is the largest global marketplace for Native Search advertising. For over 25 years, we've connected brands with consumers at the moment they express commercial intent beyond legacy search engines.

Today, our Native Search solutions are exclusively integrated across next-generation platforms where discovery happens, including web browsers, Buy Now Pay Later apps, and AI chat surfaces. Powered by vector search technology, our platform delivers relevant text and product ads that match consumers with the brands, products, and offers they're actively seeking.

Our award-winning culture is grounded in the principles of Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness - our 5

Cs. These values drive us to turn complexity into clarity and create measurable value for consumers, advertisers, and publishers alike.

The Senior Director, Marketing Strategy & Activation will lead ad Marketplace's integrated marketing function across brand, communications, content, social media, events, and industry engagement. Reporting to the Chief Marketing Officer, this leader will elevate ad Marketplace's market presence, strengthen customer and partner engagement, and bring our differentiated story to life across the evolving search, commerce media, and AI landscape.

Working closely with the Vice President, Growth Activation, this leader will execute integrated marketing programs that build brand awareness, support commercial growth, and create a consistent experience across every customer touchpoint. The ideal candidate combines strategic thinking, compelling storytelling, and operational excellence, with experience leading integrated marketing initiatives and driving measurable business outcomes within B2B technology, adtech, digital media, or related industries.

Strategic Brand & Market Leadership

• Lead the execution and evolution of ad Marketplace's brand positioning and messaging across the search, commerce media, and AI-driven advertising landscape.

• Develop and execute integrated marketing, communications, thought leadership, and industry engagement programs that strengthen ad Marketplace's brand, increase market visibility, and drive measurable business outcomes.

• Ensure a consistent and differentiated brand experience across all market-facing touchpoints, including digital properties, communications, events, partner ecosystems, and the company website.

Marketing Activation & Commercial Partnership

• Partner with the Growth Activation, Sales, Advertiser Success, Supply, and Product teams to develop and execute integrated marketing programs that strengthen awareness, engagement, and commercial outcomes.

• Oversee integrated marketing activations across content, social media, email marketing, webinars, digital campaigns, partner marketing, and field events, partnering with the Growth Activation team on demand generation and ABM initiatives.

• Monitor marketing performance across campaign effectiveness, audience engagement, digital performance, brand awareness, marketing ROI, and campaign analytics, partnering with Growth Activation on pipeline measurement and attribution.

• Partner with Commercial and Product Marketing teams to activate go-to-market initiatives that drive awareness, engagement, customer adoption, and commercial success.

Industry Marketing & External Engagement

• Represent ad Marketplace at industry conferences, webinars, client meetings, and marketing events.

• Build strong relationships across agencies, publishers, customers, strategic partners, and industry influencers to strengthen ad Marketplace's market presence.

Content, Communications & Storytelling

• Own the company's content strategy across thought leadership, executive communications, social media, editorial content, customer storytelling, webinars, and sales enablement.

• Collaborate with Product Marketing to translate product positioning and value propositions into integrated campaigns, thought leadership, customer stories, sales enablement assets, and marketing content that resonates with target audiences.

Team & Cross-Functional Leadership

• Lead, coach, and develop a high-performing marketing team spanning brand, communications, content, social media, events, and marketing activation.

• Build and oversee the optimal mix of internal resources, agency partners, external vendors, and AI-powered marketing tools to maximize marketing effectiveness and operational efficiency.

• Establish marketing priorities, optimize team processes,…