Director of Partnership Activation

# Director of Partnership Activation## The Los Angeles Sparks•### @la sparks

Posted on 7/6/2026
• Full-time##

Job Description # 2026 Director of Partnership Activation The 3-time WNBA Champions Los Angeles Sparks are growing! We are seeking aDirector of Partnership Activation, who will be responsible for developing and maintaining the strategic growth of corporate partnership relationships with marketing partners and executing partnership agreements for the Los Angeles Sparks. We are looking for an organized, collaborative, and proactive individual who thrives in a fast-paced environment and is passionate about delivering best-in-class partner experiences.

This position will play a key role in developing and maintaining strong relationships with marketing partners while ensuring the successful execution and fulfillment of all partnership agreements.

The Director of Partnership Activation will work cross-functionally with marketing,community relations, game presentation and operations teams to supportpartnership strategy, activation planning, and ongoing relationship management.

This position will work under the direction of the VP of Partnerships.#

PRINCIPAL DUTIES AND RESPONSIBILITIES:

** Relationship Management*
* • Develop meaningful and lasting relationships for LA Sparks largest partners while driving revenue through strategic and creative planning in apositive team environment
• Provide flawless client service execution of deliverables, evaluation ofupsell opportunities, relationship building and entertaining, as necessary
• Initiate and maintain regular contact with partner and/or partner’s agency,developing strong professional relationships.
• Lead and direct business review meetings with each partner on a regular basis
** Activation Fulfillment*
* • Manage the creation and implementation of complete activation platforms with new and existing partners, including marketing and community programming
• Assist with game day events and activation for partners, including but not limited to special activations, pre-game, in-game and half-time promotions, hospitality events, promotional activations and displays
• Coordinate and implement all in-game elements, including video board features, ribbon board exposure, LED signage and game day partnerships
• Manage all partner season tickets, individual game tickets, suites,hospitality and special events
• Coordinate and execute all non-game day events and promotions,including but not limited to clinics, player appearances, and special promotions
• Plan and execute contractual advertising and marketing elements as wellas events, promotions, activities, and VIP experiences
• Enhance and renew partnerships in conjunction with the sales team by executing all contractual elements and providing opportunities to addvalue and exceed expectations for partners based on KPIs
• Create recaps with proof of performance for each partner
** Results and Measurement*
* • Audit client benefits and execute on a timely basis, maintaining partner database and comprehensive asset tracker
• Track all costs related to the fulfillment of each partnership and maintain control of fulfillment budgets for each partner
** Cross-Functional Collaboration*
* • Work with the Sparks arena partner to monitor contractual obligations and manage team and league exclusivities
• Work closely with all internal stakeholders, including marketing, graphic design, ticketing, finance, operations, community relations, and retail
• Review and enforce marketing guidelines and regulations of the Women’sNational Basketball Association (WNBA)# KNOWLEDGE, SKILLS, AND ABILITIES:
• Ability to think critically; research, recommend and implement solutions effectively
• Outstanding organizational skills, ability to follow through, and…