Director of Brand Marketing

REBEL is the first and largest tech platform transforming retail's $1 trillion returns problem into a smarter, more sustainable model. As the only Certified B Corporation returns recommerce marketplace backed by top-tier investors, we're leading the returns revolution - partnering with over 2,500 top brands to give shoppers unbeatable deals of up to 70% off on open-box products, while keeping millions of pounds of returns out of landfills every year.

This role is for a builder: strategic enough to set direction for a channel, and energized by doing the work, not outsourcing it.

The Director of Brand &Social

MarketingleadsREBEL'sorganicbrandpresenceandisaccountableforgrowingbrandawareness,engagement,andearnedreach.

You'llsetthestrategyforhowREBELshowsuponsocialandinthepress,andyou'llpersonallyexecuteagainstitalongsidealeanteam.

You'll partner with the CEO and leadership on REBEL's overall brand positioning, then translate it into content, campaigns, and cultural moments that travel. Success will be measured through a combination of brand, engagement, creator, earned media, and commercial performance metrics.

Thisisnota"manage agencies"role.

Thisisaroleforsomeonewhoknowshowbrandsactuallygrowontheinternet.

• Lead REBEL's social strategy end-to- nd across key platforms (e.g., Instagram, Tik Tok, Linked In, emerging channels)
• Develop and evolve REBEL's social voice, tone, and storytelling style to maximize reach, shareability, and cultural relevance
• Setaclearpointofviewonwhatcontentshouldtravel,trend,and breakthrough-andpersonallyhelpcreateit
• Runahigh-velocity test-and-learncontentenginefocusedonvirality,scaled awareness,andbrandaffinity
• Setandreportongoalsfororganicreach,impressions,engagement,shareofvoice,andfollowergrowth

• Driveearnedmediastrategyandexecution-story development,pitching,andrelationshipbuilding
• TurnsocialmomentumandculturalmomentsintoPRwins,andviceversa
• Secure consistent,high-impactcoveragethatreinforcesREBEL'sbrandstoryandfuelsawareness

• Identify, recruit, and manage creator partnerships built for authentic storytelling and organic reach, not paid performance
• Ensurecreatorcontentfeelsnative,on-brand,andcapableofdrivingviralmoments
• Identifyculturalmoments,trends,andinternetconversationswhereREBELcancrediblyparticipate
• Buildgrassrootsbuzzthroughcommunityengagementandreactive-storytelling;turncustomersandfansintoactivebrandadvocates

• Brandpositioningandnarrative. Partner with the CEO and leadership to evolve REBEL's positioning and personality; maintain and enforce the brand voice and style guidelines that scale across the organization
• Brand stewardship. Act as a day-to-day steward off the brand, helping teams move fast without diluting it
• BrandandIRLpartnerships. Support comarketing partnerships and event opportunities that grow awareness and virality
• Cross-functional alignment. Work closely with growth, creative, and product to keep brand storytelling connected to business goals

• Leadthroughinfluencetoday;growintomanagingasmallsocialandbrandteamovertime
• Manage contractors,freelancers,andcreatorsasneeded
• Buildlightweightprocessesthatenablespeed,creativity,and consistency

• 7-10yearsinbrandmarketing,social,PR,orculturalmarketing
• Proventrackrecordofgrowingabrandthroughorganicsocialandearnedmedia
• Hands-onexperiencecreatingorcontributingtoviral,culturallyresonantbrandmoments
• Experience setting and reporting on social and brand performance metrics, and connecting them to business outcomes
• Experiencebuildingormaintainingbrandvoiceandsocialguidelinesacrossteams
• Startuporchallengerbrandexperiencestronglypreferred

• Exceptionalstoryt…