Digital Media Analyst

Digital Media Analyst
· Digital Marketing

• Actively participating in client strategy and media planning meetings.
• Determining optimum use of budgeted funds to achieve strategic marketing objectives.
• Negotiating media rates and buys as needed.
• Communicating effectively with Ad Platform representatives to identify opportunities to improve existing spend, and test new inventory.
• Uploading and optimizing the assigned media plans. Issue and track all insertion orders and client spend.
• Writing up opinions on new media opportunities.
• Studying and leveraging applicable media research tools and platforms to assist in identifying applicable customer segments, keywords and targeting.
• Build out and traffic media buys in an ad-server.
• Measuring and evaluating media plans, KPIs and tests.
• Building scalable analyses to measure results on a daily and weekly basis, and react quickly to adjust future media buys.
• Update the agency and greater team on key industry trends, media research, marketplace conditions, and how it all impacts the client; make strategic recommendations accordingly.
• Demonstrated ability to execute performance driven digital media campaigns and efficiently hit client metrics.
• Knowledge of potential software to be leveraged in your role as an internet marketing analyst. Strong computer skills including Excel, Access, Word, and PowerPoint.
• Efficiently monitor client spend, and keep detailed reports for management.

• College Degree Required.
• 0 to 3 years of Online Marketing and Ad-Buying experience with a wide vista point on established and emerging online inventory.
• Expertise in Search, Video, Social, Display, Native, App Install, and other forms of online marketing.
• Passion for data analysis, internet marketing, entrepreneurship, and startup culture.
• Effective collaborator, able to easily work as a team with clients and the internal team.
• Enjoyment operating in a fast paced, ever-changing, technically demanding environment.
• Experience copy-writing, with market research or graphic design and motion graphics a plus.