Account Executive

Established in 1986, Blaine Turner Advertising (BTA) is an award-winning full-service marketing firm based in Morgantown, W.Va., uniquely serving worldwide manufacturing firms, leading consumer healthcare organizations, and tourism industries.

BTA is seeking an Account Executive to join our growing agency, focused on the consumer healthcare and tourism industries as well as the B2B manufacturing markets. In this role of Account Executive, you will manage selected agency-client accounts, work closely with BTA specialists to implement integrated marketing programs, and collaborate closely with clients to ensure we track and deliver results.

• Understand our clients’ business strategy, differentiation, and position
• Assist with both primary and secondary research, including but not limited to industry and competitive insights, survey development and implementation, and reporting
• Prepare meeting materials, communications, and presentations
• Participate in client pitches and agency presentations
• Develop integrated marketing plans that tie to customer’s business goals
• Ensure defined objectives are monitored and reported, and changes are made where metrics goals are not being met
• Ensure clear communication between the client and BTA team/leadership, utilizing tools such as project plans, status reports, and editorial calendars, and leading project/status meetings
• Develop content for multi-channel client campaigns (digital, social, email, SEO)
• Other duties as assigned, which is necessary for a fast-paced, changing work environment

• Exceptional written, oral, and presentation communication abilities
• High level of organization
• Strong work ethic and leadership qualities
• Ability to innovate and adapt quickly to change
• High competency level of computer and software skills compatible with job responsibilities
• Ability to think strategically and work cross-functionally
• Fit into the agency’s established culture

• Bachelor’s degree in Advertising/Marketing or a relevant field
• 3+ years of experience working at a creative, advertising, consulting and/or marketing agency is strongly preferred
• Experience organizing time-sensitive events
• Extensive knowledge of Microsoft business applications and Adobe In Design
• Exceptional written, oral, and presentation communication abilities
• High level of organization
• Strong work ethic and leadership qualities
• Ability to innovate and adapt easily to change
• Ability to think strategically and work cross-functionally
• Fit into the agency’s established culture

BTA is an EEO Employer offering excellent company benefits, including a competitive salary, 100% paid health, dental and vision insurance, paid time off, and a 401k.