Event Marketing Manager

Event Marketing Manager

Full Time (NYC, In-Office) As Event Marketing Manager at Sneaker Con, you’ll lead the charge in planning, launching, and executing high-impact marketing campaigns for the world’s premier sneaker event. From ticket launches to localized outreach and digital creative, you’ll be responsible for driving attendance, fan engagement, and revenue across 30+ global events annually.

This role requires a blend of strategic thinking, hands‑on execution and strong collaboration across internal and external teams. You’ll work closely with the content, creative, brand, growth and partnership personnel to make each event a success.

• Build and manage the marketing calendar for ticket launches across all events
• Set up ticket pages on Eventbrite and
• Launch and maintain Facebook Events and update IG bio links and Linktree pages
• Schedule and post launch announcements across IG/FB/Twitter
• Track and report on ticketing milestones and performance weekly

• Own the full email/SMS calendar for ticketing and brand campaigns
• Schedule lifecycle messaging (60/30/14/1 day before event) and flash promos
• Build and segment audience lists for effective targeting
• Manage automated flows (ticket confirmation, reminders, abandoned cart, etc.)
• Report performance weekly and recommend optimizations

• Coordinate outreach to local college reps, clubs, and ambassadors
• Manage press outreach (event listings, sneaker blogs, local news outlets)
• Build and manage local retail partnerships and flyer/poster distribution
• Source and organise community influencers for event amplification

• Collaborate with growth team to monitor ticket revenue performance and CPA
• Report on campaign‑level insights (audience, message, and platform wins)
• Help manage event‑specific ad budgets across channels
• Support strategy on retargeting and regional demand pacing
• Create and maintain a calendar for DROPS, exclusives, and brand moments
• Work with content/creative teams to support product storytelling pre‑event
• Partner with collaborators on rollout timelines and co‑promotion strategy

• 3–5 years experience in event marketing, growth, or brand activation
• Hands‑on experience with ticketing platforms (Eventbrite, etc.)
• Knowledge of email/SMS platforms (Klaviyo, Postscript, etc.)
• Experience briefing and managing performance creative
• Strong understanding of social media platforms and paid performance tactics
• Passion for sneaker culture, streetwear and the events space
• Detail‑oriented project manager with excellent communication skills

Full-Time/Part-Time (NYC, In-Office) Sneaker Con is looking for a sharp, detail‑oriented Social Media Assistant to support our day‑to‑day publishing and content operations across all platforms. This is an ideal role for someone early in their marketing career who thrives on calendars, structure, and fast‑paced culture and wants to gain hands‑on experience with one of the most influential names in the sneaker world.

You won’t need to set the strategy — we’ll guide the planning — but you’ll play a key role in making sure nothing slips through the cracks, and everything gets posted, scheduled, tracked and visually polished on time.

• Maintain and update content calendars for Instagram, Tik Tok, You Tube Shorts, Threads, Facebook and Twitter/X
• Schedule all posts in Sprout, Meta Planner or native tools — double‑checking accuracy and timing
• Track weekly post performance and file basic recap reports

• Dig through our image archive and past event coverage to find visuals for carousel posts and campaigns
• Assist in light graphic design and photo…