Influencer Marketing Manager

Location: NYC hybrid (3-4 days in studio) or US-remote (ET overlap)

Position type: Full-time

Peta Jane Beauty delivers award-winning self-tanners and skincare essentials that create a natural-looking, confident glow— at home, year-round. Founded by pro dancer and TV personality Peta Murgatroyd, PJB pairs elevated creative with proven performance across DTC, Amazon, and social commerce.

Scale our influencer + affiliate revenue engine across Tik Tok Shop, Shopify Collabs, Meta/You Tube Shopping, and partner networks. You’ll build a high-velocity creator pipeline, negotiate smart deals (usage/whitelisting), script content that converts, and prove impact with airtight attribution. This is a hands-on operator role inside a performance-driven brand.

Pipeline & Seeding at Scale

Run seeding programs with clear post-rate and content-yield targets; optimize lists by niche, creative style, and historical ROI.

Affiliate Program Growth

Launch/own commission ladders and promo mechanics across Meta Partnerships,
Tik Tok Shop, Shopify Collabs, You Tube Shopping, Amazon Influencer

Maintain clean tracking (UTMs, codes, storefronts), reconcile payouts, and report weekly attributable GMV.

Creative Direction & Scripting

Write hooks, briefs, and talking points for creators and help script founder content
.

Negotiate usage rights, whitelisting/Spark Ads
, and exclusivity when justified by performance.

Measurement & Optimization

Track GMV, CPA vs target, ROAS, post-rate from gifting, content pieces/week, time-to-first-post, renewal rate, halo to DTC/Amazon
.

Identify underperformers quickly; deploy turnarounds (new briefs, new offers, different hooks, alternative creators).

Cross-Functional Ops

Partner with Paid (to whitelist best creators, boost winners), Content (asset library & edits), CS (creator support), and Ops (inventory for seeding).

Run a weekly scorecard and test plan; present insights and next actions.

3+ years in influencer/affiliate roles with owned revenue targets.

Proven wins on Tik Tok/IG/You Tube and social commerce (Tik Tok Shop, Amazon Influencer, Shopify Collabs).

Contracting & negotiation chops (usage, whitelisting/partnerships, term, exclusivity).

Strong writing for scripts/briefs
; taste for premium beauty aesthetics.

Analytical rigor; you live in dashboards and move fast on signals.

Compliance savvy (FTC disclosures, platform policies).

Shopify, Tik Tok Shop, Influencer tools such as Euka/Aspire, GA4, Shopify Analytics,
Triple Whale/Northbeam
, Notion, Looker/Data Studio.

Attributable GMV by channel (Tik Tok Shop/Amazon/Collabs) and CPA vs target

Creator output: posts/week, content pieces/week, % content approved for ads

Seeding metrics: outreach volume, post-rate from gifting, time-to-first-post, renewal rate

Deal quality: % with usage/whitelisting rights, cost per video/post, content library growth

Halo impact: incremental lift to DTC/Amazon (as measured in weekly scorecard)

Competitive base +
performance bonus tied to attributable GMV/CPA and renewal rate; product stipend.