Growth Marketing Manager

At Into The Margins, we’re building a media platform around the real stories, lessons, and experiences behind entrepreneurship.

Great stories only matter if the right people find them.

We’re looking for a Growth Marketing Manager to help us build and grow that audience. You’ll own the strategies and day-to-day execution that bring more founders, entrepreneurs, and business-minded readers into the Into The Margins community.

You’ll work across newsletter, social media, SEO, content distribution, and audience growth
, turning the stories we create into opportunities to reach more people.

This is a hands-on role for someone who enjoys both strategy and execution.

You’ll help build the systems that turn great content into a growing audience.

• Develop and execute strategies to grow our audience across multiple channels.
• Identify opportunities to reach new founders, entrepreneurs, and business owners.
• Track audience growth and identify what is working and what isn’t.
• Test new channels, campaigns, partnerships, and distribution strategies.
• Turn audience insights into actionable marketing decisions.
• Build repeatable systems for acquiring and retaining engaged readers.

• Help grow our email subscriber base.
• Develop newsletter growth strategies and campaigns.
• Work with the content team to determine what stories and insights should be featured.
• Improve email engagement, including opens, clicks, and subscriber retention.
• Test subject lines, calls to action, formats, and send strategies.
• Analyze subscriber behavior and use those insights to improve future campaigns.

• Develop and execute a social distribution strategy for our content.
• Turn long-form stories and founder interviews into compelling social content.
• Identify opportunities to increase reach and engagement across relevant platforms.
• Experiment with different formats, hooks, headlines, and creative approaches.
• Monitor performance and continuously improve what we publish.
• Stay aware of emerging trends without chasing every trend.

• Develop and execute an SEO strategy focused on sustainable organic growth.
• Identify valuable search opportunities for entrepreneurs and business owners.
• Conduct keyword and competitive research.
• Work with the content team to optimize articles, landing pages, and other content.
• Identify opportunities to improve existing content.
• Monitor organic traffic, rankings, and search performance.
• Help build a long-term organic acquisition engine.

One of the biggest opportunities at Into The Margins is getting more value from every story we create.

How do we turn one founder interview into something that reaches thousands of people?

That could mean an article, newsletter feature, social post, short-form video, search-optimized page, or another format we haven’t tried yet.

You’ll work closely with our editorial and content teams to make sure great stories don’t simply get published — they get distributed.

We’re looking for someone who understands that growth isn’t about chasing vanity metrics.

You should have experience with:

• Digital marketing and audience growth.
• SEO and organic search.
• Email marketing and newsletters.
• Social media strategy and content distribution.
• Analytics and performance reporting.
• Marketing experimentation and A/B testing.
• Content marketing.
• Audience acquisition and retention.

You should also be comfortable working with data.

You don’t need to be a data scientist, but you should be able to look at traffic, engagement, conversion, and retention numbers and turn them into useful decisions.

We’re a small team, which means this isn’t a role where you’ll simply hand a strategy to someone else.

You’ll be expected to think,…