Director of Web

Annual Salary: $240,000-$270,000 per year

This opportunity is with a live-experiences marketplace that helps customers discover and access events across the United States and Canada through iOS, Android, mobile web, and desktop platforms.

The Director of Web Growth will take end-to-end ownership of web-driven gross merchandise value, customer acquisition economics, conversion performance, paid search, SEO, content, and experimentation. The role will operate with a general-manager mindset, treating every channel, landing page, user flow, and customer touchpoint as a potential growth lever.

This is a newly created, highly visible player-coach position. The Director will directly manage the paid search function while remaining hands-on in conversion rate optimization, web product performance, SEO, content development, analytics, and cross-functional execution.

The position reports to the Vice President of Growth and works closely with leaders responsible for paid social, CRM and lifecycle marketing, offline media, Product, Design, Engineering, and Analytics.

• Own web growth: Take direct accountability for web-driven GMV and blended contribution economics rather than optimizing individual channels in isolation.
• Manage the complete customer lifecycle: Develop a comprehensive view of the web customer journey and strengthen each stage of the funnel to improve conversion, retention, and customer life‑time value.
• Lead paid search: Direct the paid search team, including strategy, budget allocation, account performance, prioritization, and ongoing optimization.
• Guide SEM strategy: Use strong working knowledge of search engine marketing to coach team members, challenge assumptions, evaluate performance, and identify opportunities without needing to execute every campaign personally.
• Drive conversion rate optimization: Analyze customer behavior, funnel performance, and points of abandonment to identify what is limiting growth.
• Partner with Product, Design, and Engineering: Translate funnel insights into product priorities, experiments, landing-page improvements, and customer experience changes that measurably increase conversion.
• Diagnose performance issues directly: Investigate funnel drop-off, develop hypotheses, prioritize solutions, and push improvements through implementation rather than only submitting requests to other teams.
• Build an experimentation engine: Establish a rigorous, repeatable testing culture across landing pages, user flows, merchandising experiences, and conversion opportunities.
• Create a testing roadmap: Develop prioritization frameworks, testing processes, measurement standards, and operating practices that improve experimentation quality and velocity.
• Build SEO capability: Evaluate the organic search opportunity, define the initial strategy, and establish the resources needed to launch and scale the function.
• Build content capability: Determine where content can support discovery, organic traffic, conversion, and customer value, then create an execution plan using agencies, contractors, or future internal hires.
• Manage external partners: Select, onboard, and oversee agencies, contractors, vendors, or specialized resources when external support is the most effective way to build new capabilities.
• Support adjacent growth channels: Provide cross‑functional input into paid social and CRM initiatives when those channels affect the web funnel, customer journey, or overall GMV mix.
• Evaluate web-to-app strategy: Develop a clear, data‑supported perspective on when the web experience should drive app installs and when web should operate as an independent transaction channel.
• Make tradeoffs visible: Clearly communicate the costs, benefits, and business implications of…