Director of Marketing

At Cal Private Bank, we believe banking is personal. We have deep roots in the communities we serve, and our client relationships are built on genuine care, thoughtful problem-solving, and unwavering integrity. Our solutions-based service, paired with best-in-class talent, sets us apart in the market, but it’s trust that defines who we are. It’s our gold standard, the currency we trade in, and the foundation of every decision we make.

We’re looking for leaders who want more than a title. We’re looking for team players who want to make an impact. If you’re driven to lead with purpose, ready to shape the future and have meaningful impact at a relationship-centered bank, Cal Private Bank may be the place for you.

Your Opportunity:
Director of Marketing

The Director of Marketing is a strategic and hands-on leader responsible for shaping and executing the Bank’s marketing strategy in support of continued growth, brand awareness, client engagement, and the overall client experience. This role serves as the Bank’s primary marketing leader, working closely with executive leadership, market leaders, relationship managers, and key business partners to ensure our brand, messaging, and marketing efforts reflect who we are as a relationship-focused private and commercial bank.

The Director of Marketing will bring together strategy, creativity, execution, and measurement. This individual will be expected to understand the business of banking, not simply how to market products, and translate the Bank’s strategic priorities into thoughtful campaigns, communications, events, and experiences that strengthen existing relationships and create opportunities for new ones.

As a highly visible partner across the organization, the Director of Marketing will help ensure the Bank presents a consistent and differentiated identity in every market we serve. The ideal candidate is someone who can move comfortably between high-level strategic conversations and hands-on execution, brings new ideas forward, understands how to prioritize competing needs, and takes ownership from concept through completion.

What You’ll Do

• Develop and execute a comprehensive marketing strategy aligned with the Bank’s overall strategic plan, growth objectives, target markets, and client segments.
• Partner with executive leadership to translate business priorities into clear, actionable marketing initiatives.
• Serve as a strategic marketing advisor to leadership, bringing forward recommendations, ideas, market insights, and opportunities rather than simply responding to requests.
• Develop an annual marketing plan and calendar that provides greater visibility into campaigns, events, communications, sponsor ships, and key initiatives throughout the year.
• Establish priorities and ensure marketing resources are focused on initiatives that provide meaningful value to the Bank and its clients.
• Manage the marketing budget, outside partners, vendors, and agency relationships as appropriate.
• Develop meaningful metrics to evaluate marketing effectiveness and regularly communicate results, opportunities, and recommendations to leadership.

Brand Strategy & Stewardship

• Serve as a steward of the Bank’s brand, ensuring consistency in how we communicate who we are, the clients we serve, and what differentiates our approach.
• Maintain and evolve brand standards across digital, print, advertising, events, presentations, collateral, and internal and external communications.
• Ensure the Bank’s marketing reflects the sophistication of our clients while remaining personal, approachable, and relationship-driven.
• Develop messaging that reinforces the Bank’s commitment to Relationships, Solutions, and Trust and brings those values to life through the client experience.
• Identify…