VP, Brand Strategy

Position: VP, Brand Experience Strategy
Location: Northern

## VP, Brand Experience Strategy Apply:
New York:
Full time:
Posted Today:
R1132675
*
* Job Description:

**** About Dentsu Creative
** Business-Driven and Creatively Obsessed. We are dedicated to helping our clients achieve growth. We understand the challenge of standing out in an increasingly competitive marketplace. We recognize that experiences are becoming indistinguishable across industries, and new technologies can both enable creativity and risk commoditization. In this context, the need for a distinct competitive edge is crucial. We believe that embracing creativity is key for sustainable business growth.

However, the conventional definition of creativity will not suffice. Our view on creativity goes beyond norms; it's not just how we execute, but a mindset that permeates our organization and our clients' businesses.

We call it Transformative Creativity. It's outcome-focused creativity unleashed to solve business problems. This unique brand of creativity sets us apart and drives our clients to success.
** About Our Strategists
** We’re Proactive Leaders. Great strategists are proactive and take the initiative to lead teams and clients with new ideas and provocative thoughts. We get ahead of the ask, anticipating the next step and setting the agenda with the energy and optimism it takes to ensure that our work is fresh, our clients feel our partnership, and the team stays ahead of the curve and delivers exceptional ideas.

We Challenge the Status Quo. Our strategists take pride in challenging the status quo, always seeking fresh angles and leading with innovative ideas. We push past right, to find what is interesting. We challenge assumptions. We generate the energy and enthusiasm needed to help our teams and clients find the next level in an ever-evolving world, embodying a challenger mindset.

We’re Makers and Doers. At every level, from CSO to junior planner, our strategists are makers who take pride in creating things, not just managing projects. We hold ourselves to a high standard of creation, putting hands on keyboards and turning ideas into tangible outputs, fostering a culture of hands-on involvement and tangible creativity that make ideas in our heads a reality in the world.

We Cherish a Growth Mindset. We value and fuel a growth mindset, encouraging our strategists to be their best and embrace feedback that challenges their thinking and actions.  Our culture is hard on the work but kind to our people, recognizing that personal growth is key to our agency's success.

We’re Radical Collaborators. We are radically collaborative, working fluidly across teams and skill sets with the outcome in mind, not personal egos. Our strategists know that together we are stronger, actively seeking others' input to solve problems and elevate the work, fostering a culture of collective excellence.
** Role Overview
** The VP of Experience Strategy leads the vision for how brands come to life across all activation channels: retail environments, digital platforms, social media, experiential moments, and shopper marketing initiatives. You serve as the connective force across agency strategy team, bringing together creative, media, data, and internal stakeholders around a unified vision for how the brand's (or collection of brands') experiences work together to drive business growth.

You own both the strategic vision and its translation into market, ensuring that the thinking, learning, and intelligence generated throughout the work flows back into the strategy and evolves it. You mentor and guide strategists while strategically leading a significant portion of a large client portfolio, demonstrating how integrated thinking becomes powerful, in market, integrated work.
* Serve as the connective thinker…