Marketing Automation Campaign Delivery Manager, Salesforce Marketing Cloud
Job in
Northern, Floyd County, Kentucky, USA
Listed on 2026-10-08
Listing for:
TD Bank Group
Full Time
position Listed on 2026-10-08
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications, CRM Systems & Management
Job Description & How to Apply Below
Office Focused:
Mount Laurel, New Jersey:
Boston, Massachusetts:
1 Vanderbilt Avenue Corporate, New York, New York:
1313 North Market Street, Wilmington, Delaware:
Full time:
Posted Today:
End Date:
October 12, 2026 (5 days left to apply):
R _1512002
*
* Work Location:
** Mount Laurel, New Jersey, United States of America
*
* Hours:
** 40
* * Pay Details:**$91,000 - $145,600 USDTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
** Line of Business:
** Marketing
*
* Job Description:
*** This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.
* The Marketing Automation & Campaign Delivery team is responsible for the execution, optimization, and governance of customer marketing campaigns across digital channels. The team partners closely with Marketing Strategy, Analytics, Creative, Data, and Technology teams to deliver personalized customer communications s role is focused on Salesforce Marketing Cloud campaign delivery and marketing automation, including audience activation, journey orchestration, personalization, testing, quality assurance, and campaign optimization.
The successful candidate will help drive operational excellence while supporting the delivery of targeted customer experiences across email and other emerging digital channels. The Marketing Automation Campaign Delivery Manager will be responsible for completing SFMC configuration and implementation for campaigns. This role is responsible for leading and executing the SFMC strategy requirements as assigned and monitoring active campaigns post- development.
** Depth & Scope:
*** Leads the configuration of assigned campaign configuration and journey build
* Develops and configures sender/e-mail profile configuration
* Leads the configuration of audience entry source, exit criteria, re-entry criteria and campaign goals
* Structures Journey decision splits
* Develops and configures Journey updates/modifications and version control of active campaigns
* Develops and configures dynamic content, including Personalization requirements
* Develops and configures messaging/activities across channels and associate defined sender/delivery profile
* Performs on-going QA & platform health checklist tasks
* Participates in campaign optimization sessions and support analysis of campaign performance
* Configures A/B tests and present the results for marketing campaigns
* Configures and measures campaign optimizations
* Builds emails and ensures email campaigns are meticulously tested for errors and compliance with best practices
* Partners with creative teams and build reusable content blocks
* Leads the configuration of Personalization requirements
* Collaborates effectively with cross-functional teams including marketing, sales, and IT to achieve campaign objectives
* Utilizes strong project management skills to drive initiatives from conception to completion within established timelines
** Education
Experience:
*** Undergraduate degree and/or equivalent relevant experience.
* 3+ years of Salesforce experience or similar marketing automation experience.
* Solid understanding of marketing campaign concepts and best practices
* Ability to analyze and interpret marketing data to provide optimization insights
* Proficient understanding of data structures and relational data.
* Ability to work successfully as a member of a team and independently
*
* Preferred Qualifications:
*** SFMC Administrator Certification
* SFMC Email Specialist Certification
* Familiarity with Salesforce CRM and its integration with Marketing Cloud
* Certified Marketing Cloud Email Specialist
* Experience with Salesforce Marketing…
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