Sr. Director of North America Field Marketing

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The Senior Director, Field Marketing, Americas is responsible for defining and executing a high‑impact, AI‑enabled field marketing strategy that drives measurable pipeline, revenue influence, and market presence across North America and Latin America.

This role serves as the strategic and operational leader of Americas field marketing, aligning tightly with sales, channel, demand generation, product marketing, and marketing operations to convert regional priorities into scalable, repeatable growth programs. This role is best executed by a leader who puts teamwork first.

The ideal candidate is a modern field marketing executive: deeply metrics‑driven, a full stack marketer, fluent in B2B SaaS GTM motions, experienced with partner ecosystems, and actively leveraging AI to improve planning, execution velocity, personalization, and ROI.

• Own the Americas field marketing strategy, aligned to Extreme’s revenue goals, regional sales priorities, and vertical market focus.
• Translate corporate GTM strategy into regional, segment‑specific field plans across Canada, US, and Latin America markets.
• As a strategic partner with Sales and Channel leadership, align plans on where, when, and how investments will generate the highest return.

• Lead the innovative use of AI across field marketing, including:
• AI-enabled creation of repeatable, on brand, bill-of-materials for regional and vertical campaigns
• Predictive account and territory prioritization
• Event and program performance analysis
• AI‑enabled personalization for executive and ABM experiences
• Automated post‑event follow‑up
• Apply AI insights to optimize budget allocation, program mix, and regional investments in real time.
• Champion a test‑and‑‑learn culture, using AI to shorten feedback loops and continuously improve ROI.

• Own the planning and execution of high‑impact field programs, including:
• Industry and partner MDF events
• Executive dinners and C‑suite engagements
• Roadshows, regional activations, and customer forums
• Account‑based targeted demand (1:1, 1:few)
• Tightly integrated programs with digital demand, ABM, BDR, corporate campaigns, and partner marketing.
• Collaboration with Channel and Partner Marketing to design and execute joint field and MDF programs that accelerate partner‑sourced and partner‑influenced pipeline.
• Drive consistent messaging, positioning, and value articulation in partnership with Product Marketing.

• Own the Americas field marketing results, including:
• Weekly reporting on marketing‑sourced and influenced pipeline
• Revenue impact and deal acceleration
• Program‑level ROI and cost efficiency
• Measure and help teams understand success metrics for every field investment to improve decision‑making.
• Use AI and advanced analytics to surface insights, trends, and ROI optimization opportunities.

• Lead, mentor, and scale a team of…