Social Media Specialist

Location: Northern

Social Media Specialist page is loaded## Social Media Specialist locations:
Niagara Falls, NYtime type:
Full time posted on:
Posted Todayjob requisition  teams make the #Best8

Hours of your day. At Seneca Resorts & Casinos, we work hard, celebrate often, and build a culture people actually want to be part of.

The Social Media Specialist acts as a key liaison between Seneca Resorts & Casinos and all of the social media touch points, including but not limited to, Facebook, Twitter, Linked In, You Tube, and Instagram, A large portion of this role requires an active presence at all Seneca Gaming Corporation properties to capture live coverage of promotions, entertainment, and events for real-time audience engagement.

This self-motivating position requires incumbents to research, coordinate, schedule and follow-up with various parties in order to successfully determine and meet project deadlines while ensuring that brand and quality standards are met in accordance with current best practices of social media communication. All duties are to be performed within the guidelines of the Seneca Gaming Corporation's policies and procedures, Internal Control Standards and objectives.

In addition to handling social media marketing, this incumbent would also manage social media customer response to track and respond in a timely manner to all comments and questions that come in through each platform.
** ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
** 1. Execute a comprehensive social media strategy that raises visibility, revenue and traffic across all Seneca properties, including strategies for channel selection, influencers and engagement, target audience follower acquisition and content development.
2. Recommend, execute and/or oversee the execution of all social media activities across platforms, including, but not limited to, Facebook, Twitter, Instagram, You Tube and Linked In.
3. Maintain posting schedule and cadence across all social media platforms.
4. Ideate and create content for SRC social media channels, including but not limited to:a. Promotion, entertainment, and events live coverageb. Reactive content based on trends, news, or guest interactionc. Memes and trends aligned with brand voiced. Sponsored and partnership content integratione. Community-focused content highlighting guest experiences and local partnerships
5. Collaborate with and train content contributors and maintain cross-platform editorial calendars.
6. Analyze published content and translate anecdotal or qualitative data into social media content that elicits response or action among target audiences.
7. Analyze and report on campaign performance for impact and influence on pipeline/revenue generation.
8. Monitor, moderate and engage with audiences and handle social media customer response.
9. Help, organize and translate internal marketing goals across properties, divisions and events into a consistent and streamlined social media marketing plan.
10. Communicate with all property departments and internal clients as needed for all marketing/advertising needs.
11. Attend events as needed in order to push out content as it occurs for audience engagement.
12. Attend marketing and internal client meetings for all properties to report on work status and obtain input for future projects.
13. Work with key advertising department contacts to obtain information on necessary website updates from departments such as promotions, entertainment, food & beverage, slots/table games and any other website areas in need of updating.
14. Maintain department and administrative records and files of jobs and campaigns.
15. Provide exceptional customer service to all patrons and communicate in a pleasant, friendly and professional manner at all times. Maintain a professional work environment with supervisors, managers and staff.
16. Meet the attendance guidelines of the job and adhere to regulatory, departmental and company policies.
17. Must complete all required SGC Training programs within nine (9) months from commencement of employment.
18. Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed. Hours are determined by a 24-hour schedule.
*
* QUALIFICATIONS/REQUIREMENTS:

**** Education/

Experience:

** 1. Must be 18 years of age or older upon employment.
2. High school diploma or its equivalency required.
3. Bachelor's degree in Advertising, Marketing, Journalism, Communications, or other related field is required.
4. Two (2) years in a social media…