Director of Strategy

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Full Time US

Salary Range: $ To $ Annually

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ABOVE, a division of Associated Luxury Hotels International (ALHI), is a creative marketing agency built on real emotion and real results. Rooted in research and strategy, we solve tough marketing challenges through a toolkit of brand strategy, advertising, public relations, social media, and paid media — all designed to hit our clients’ goals.

Position:
Director of Strategy (Full-Time)

The 62

ABOVE Strategy team turns research and insight into brand-building ideas that drive real results for our clients. We’re curious, agile, and passionate about solving tough marketing challenges — and we’re looking for a Director of Strategy who brings sharp analytical thinking, strong communication skills, and a talent for translating insight into standout creative and communications strategy.

• Develop comprehensive advertising and communication strategies based on market research, brand positioning, and business objectives.
• Build deep insight into customer beliefs, attitudes, and behaviors across the full journey using primary and secondary research and social listening.
• Deploy and manage independent research and surveys using tools such as Pollfish, Survey Monkey, or Qualtrics to generate proprietary insight for clients.
• Research and write creative briefs; brief and inspire internal teams with strategic direction grounded in data.
• Develop content strategy for campaigns that engages customers and drives behavior change.
• Conduct audience analysis and identify target demographics for campaigns.
• Design multichannel customer experience programs, including email, direct mail, mobile, and social.
• Collaborate with creative, media, digital, and account teams to deliver a consistent brand narrative across all channels.
• Monitor and analyze campaign performance, adjust strategy based on insights, and manage advertising budgets across channels.
• Develop and present strategic plans, recommendations, and performance reports to clients and stakeholders.

• 5+ years of experience in strategic planning at an agency
• BA or BS in Advertising, Marketing, Business, Communications, or a related field
• Proven experience designing and deploying research and surveys via platforms such as Pollfish, Survey Monkey, or Qualtrics
• Strong understanding of digital marketing platforms (Google Ads, Meta, programmatic advertising)
• Experience with marketing analytics tools (e.g., Google Analytics, Hub Spot, SEMrush)
• Excellent analytical, organizational, and communication skills; extremely detail-oriented
• Ability to manage multiple projects at once and align strategy with business goals
• Open to some travel

Salary at 62

ABOVE is determined by factors including location, education, experience, and organizational requirements. The projected range for this position is $120,000 to $140,000 (annualized USD), one component of 62

ABOVE’s total compensation package.

Benefits include, but are not limited to:

• Dental and Vision Insurance,
• 20 Days of Paid Time Off
• 12 Paid Holidays
• 401K Plan with match
• STD and LTD insurance
• Life & Voluntary Life Insurance
• AD&D Insurance
• Flexible Spending Accounts (FSA)
• Health Savings Account (HSA)
• Employee Assistance Program (EAP)
• Employee Discounts!

• We believe a supportive, collaborative team is unstoppable — staying focused on results while being thoughtful and kind.
• We’re a fast-paced environment that honors work-life balance and supports ongoing learning and growth.

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ABOVE - ALHI is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to their race, color, ethnicity, religion, sex (including pregnancy, childbirth, lactation, or related medical conditions), national origin, ancestry, age, marital status, sexual orientation, gender identity and expression, disability, veteran status, military or uniformed service member status, genetic information, or any other status protected by applicable federal, state, local, or international law.