Director of Marketing and Communications

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Full Time Stockbridge, MA, US

30+ days ago Requisition

Salary Range: $ To $ Annually

Position Summary

The Director of Marketing Communications provides strategic leadership for the Austen Riggs Center’s communications, marketing, branding, and external engagement. Reporting to the Medical Director/CEO and serving as a member of the senior leadership team, the Director builds and executes an integrated, long-range communications strategy that advances the Center’s mission, strengthens its national reputation, and supports organizational priorities, including referral development, patient census, philanthropy, education, research, and public engagement.

The Director combines broad knowledge of the national behavioral health care landscape with sophisticated communications judgment. The successful candidate will understand the distinct dynamics of community-based, nonprofit, academic, independent, investor-backed treatment organizations and will be able to position Austen Riggs clearly and credibly within this complex and rapidly changing environment.

This is both a strategic and hands-on leadership role. The Director will navigate a highly collaborative, multidisciplinary workplace; align diverse stakeholders around shared messages and priorities; lead a small communications and marketing team; and strengthen the Center’s digital presence through strong web, search, social, content, analytics, CRM, and responsible AI-enabled marketing practices.

Key Responsibilities

• Develop and lead a comprehensive, multi-year communications and marketing strategy aligned with the Center’s strategic plan, mission, clinical identity, and institutional priorities.
• Serve as a senior advisor to the Medical Director/CEO, senior leadership, and Board committees on reputation, positioning, executive communications, public affairs, emerging issues, and communications risk.
• Translate the distinctive value of Austen Riggs’ treatment model, institutional history, research, education, and thought leadership into clear, compelling messages for national audiences.
• Maintain a current, nuanced understanding of the behavioral health care marketplace, including private equity activity, nonprofit and community-based systems, payer and referral trends, workforce pressures, regulatory developments, consumer behavior, and evolving models of care.
• Develop audience-specific strategies for prospective patients and families, clinicians and referrers, alumni, donors, researchers, educators, policymakers, media, and the broader mental health community.
• Partner closely with Admissions and Referral Relations to strengthen the referral pipeline, improve market intelligence, support census goals, and evaluate the effectiveness of outreach and conversion strategies.
• Collaborate with Development and Alumni Relations, the Erikson Institute, clinical leadership, theOnline
  
  Intensive Outpatient Program, and other departments to ensure that communications are coordinated, mission-aligned, and mutually reinforcing.
• Lead brand stewardship and ensure consistency, accuracy, accessibility, and quality across all internal and external communications, including publications, presentations, campaigns, events, media relations, and executive messaging.
• Direct the Center’s digital strategy, including website governance and optimization, search engine optimization and marketing, social media, email marketing, content strategy, online reputation, CRM integration, marketing automation, and performance analytics.
• Evaluate and implement responsible uses of artificial…