Director of Product Marketing

Travel is a $4 trillion industry running on software from the last century. We are fixing that.  is the leading marketplace for exceptional vacation homes with best-in-category guest satisfaction. WanderOS takes that same battle-tested engine and puts it in the hands of every property manager on Earth: conversion-optimized direct booking websites, automated guest marketing, and AI-powered distribution to millions of travelers.

Operators own their brand, their bookings, and their guests. No middlemen.

Wander is led by a second-time founder and an all-star team from companies like Shopify. We are a Series B company gearing up for Series C, and product velocity has gone vertical: AI agents, payments, new distribution channels, and performance products, all shipping on a cadence most companies would call impossible. We call it Tuesday.

Our mission is to help people find their happy place. Our vision is to build the infrastructure for people to experience the world. If you want to make a dent in one of the largest industries on the planet, this is the place.

Product velocity at WanderOS (), the operating system for hospitality operators, has gone vertical. Now product marketing has to match it. As our L8 Director of Product Marketing you own the strategic voice of the platform that runs travel operators' businesses: how we position it, how we generate and convert demand for it, how we launch every product and feature, and how we keep thousands of operators engaged as the platform evolves at ludicrous speed.

You will report directly to Wander's CMO and work closely with our VP of Sales and the GTM team in Austin on accelerating WanderOS across the globe. You will build and lead the product marketing function, set the bar for how we launch, and be the person Product, Sales, and the founder look to when it is time to tell the world what we built.

This role is remote across the US or Canada. If you are in Austin or San Francisco, we have offices waiting for you (SF is in the Presidio).

Years of experience set the level. This posting is for L8 Director:

• 10 to 13+ years in product marketing, ideally in B2B SaaS, travel tech, or property management software, including experience leading product marketing or a team.
• You define strategy across the whole product line and own the function, not just a launch calendar.
• You hire, lead, and develop product marketers, and you influence how the company goes to market.

If you have 7 to 10+ years and want to own positioning and the launch engine as a senior individual contributor, apply to our L7 Senior Product Marketing Manager posting instead. Title, scope, and compensation are set by level.

Strategy and positioning

• Be the custodian of the WanderOS value propositions: define differentiated positioning and messaging frameworks that make the value obvious to every operator segment, from independent hosts to large property management and hospitality businesses.
• Own buyer segments, operator personas, and the competitive landscape, and use them to shape product strategy and priority audiences.
• Partner with Product and GTM leadership to establish value propositions that drive adoption, expansion, and long-term retention.

Own the launch system

• Own our tiered go-to-market launch system end to end. Tier 1 launches (six-week lead time): full launch video with shorter cuts for ads, dedicated product sub-page, dedicated emails to customers and prospects, distribution across every relevant channel, full sales enablement, and a full launch plan. Tier 2 (two weeks): shorter or animated video, dedicated email, one-pager for Sales and CS, social posts.
  
  Tier 3 (one week): dedicated customer email or inclusion in the…