Channel Marketing Manager

Opensense is scaling a global, channel-led go-to-market motion, building brand presence and pipeline through distributors and their partner ecosystems (TD SYNNEX, Scan Source, Ingram Micro, Pax8, QBS, and more) and a growing base of MSPs and VARs, with plans to launch the program across the U.S., Canada, and UK/EMEA.

The Channel Marketing Manager owns and executes our channel marketing strategy. You will recruit and activate partners, run events and enablement, manage co-branded campaigns, and be the marketing presence that gets Opensense in the room with the people who sell.

This role travels. Regional events, national events, and periodic international ones.

• Develop and run partner recruitment campaigns (webinars, lunch-and-learns, boot camps, workshops, and distributor events) to continuously recruit and activate MSPs and VARs.
• Build the lead lists that come out of events and run targeted micro-campaigns against them to drive activation.
• Get Opensense “up close and personal” with 30 to 50 MSPs at a time and win mind share away from competitors.

• Build and manage relationships with distributor senior sales leadership, channel managers, sales teams, and sales engineers so they introduce Opensense to partners with live opportunities.
• Partner with each distributor’s marketing team to secure buy-in, influence, and co-marketing support.
• Run monthly marketing syncs with each distributor’s dedicated Opensense marketing contact, scaling to six or eight distributors globally.

• Create co-branded campaigns, social content, and marketing materials that help partners find opportunities and leads.
• Maintain a partner hub where MSPs get Opensense updates, content, and social assets.
• Plan and execute global distributor and partner events, handling planning and coordination end to end.

• 5+ years in channel or partner marketing within a B2B technology or SaaS organization.
• Hands-on experience working with distributors (TD SYNNEX, Ingram Micro, Scan Source, Pax8, or similar) and a working understanding of partner types: MSPs, VARs, SIs, and technology partners.
• Proven event marketing skills across both in-person and virtual formats, with strong project and program management.
• Experience running partner co-marketing programs with distributors.
• A relationship-driven operator. Confident with senior stakeholders, comfortable being the face in the room, and willing to be on the road.
• Strong copywriting and campaign development skills.
• Proficiency with CRM and marketing automation (Salesforce, Pardot, Hub Spot) and partner portal platforms.
• Ability and willingness to travel for regional, national, and periodic international events.

• Familiarity with the Microsoft ecosystem and GCC High.
• Background in email signature management, email security, or adjacent SaaS.
• Experience supporting multiple regions (North America and UK/EMEA).